Dealership Operations & Processes – Page 8 – DealerRefresh

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

stop overthinking emails and email templates

Best Practices Dealership Communication Tools Dealership Operations & Processes Opinions & Advice

Stop Overthinking Your Emails!

Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly templates) and texts, and listening to their voicemails – and while we’ve seen definite overall improvement over the years, one aspect of the internet sales process …

Dealership Operations & Processes Industry News & Trends

It’s my data – How do I get access to it?

[highlight color=”#F0F0F0″ font=”black”]This is a follow up to my previous article “Who owns dealership data?”[/highlight] Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener! I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales …

Best Practices Dealership Marketing Dealership Operations & Processes

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …

Best Practices Dealership Operations & Processes

10 Candidate Traits that Lead to Great Employees

When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you …

Service Routine at the Dealership - Try something different

Dealership Operations & Processes

Let Routine Maintenance Change the Internet Sales Routine

Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens. It’s been well written that we fall into routines. We look at automotive e-commerce the exact same way. All of us continue to try to fix the buying process, and that’s why the e-commerce transition continues to …

Dealership Communication Tools Dealership Operations & Processes Industry News & Trends

Hey, Mike Jackson: So Call Me, Maybe

So Call Me, Maybe (Author’s Note: While the title of this post might lead you to believe this is all about AutoNation, it is not. The issues addressed here are common across nearly every large dealership group I encounter – publicly traded or private.) … Hey Mike Jackson, is it true you wrote the following …

The War for dealer customer data ownership

Dealership Communication Tools Dealership Operations & Processes

Who REALLY has Ownership of YOUR Customer Data?

Who owns the customer data, in your dealership’s DMS? “I do, of course!” and depending on your perspective, you may be right. Dealers could emphatically answer that question, but what about DMS providers? From their perspective, they might feel they have data ownership since their systems warehouse it. If you live on the OEM side, you may feel you have …

Best Practices Dealership Marketing Dealership Operations & Processes

BEWARE of Companies that Massage the Data

Dealership owners are becoming more and more progressive and data-driven. Like leadership at Fortune 500 companies, they make executive decisions based upon internal results and exterior data to improve their stores’ fortunes. However, I’m issuing a stern warning when making changes to your policies, processes, and personnel: Beware of Companies that Massage the Data Unlike …

Best Practices Dealership Operations & Processes

Removing Sales People and Utilizing Product Specialists at Your Dealership

Before pricing information websites, salespeople were the gatekeepers. When it came to vehicle features, availability and negotiating, it was a dealer’s market. However, today the playing field has changed immensely. Many prospective car shoppers walk into a showroom already armed with all the information they possibly need, including the car’s invoice price, dealer inventory listings, …

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Dealership Operations & Processes – Page 8 – DealerRefresh

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Stop Overthinking Your Emails!

It’s my data – How do I get access to it?

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

10 Candidate Traits that Lead to Great Employees

Let Routine Maintenance Change the Internet Sales Routine

Hey, Mike Jackson: So Call Me, Maybe

Who REALLY has Ownership of YOUR Customer Data?

BEWARE of Companies that Massage the Data

Removing Sales People and Utilizing Product Specialists at Your Dealership