What is more important ROI or ROE?
ROE: Return on Employee, NOT return on equity…. I just made it up. But not on a whim, a lot of thought went into this and a lot of time too. You see, a friend of mine had a lease come due and he went truck shopping. He was less than impressed. We were at …
Automotive Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a customer’s reactions. Essentially guaranteeing that we will start off on the wrong foot …
COVID isn’t going to change dealers
This is an interesting topic for me and I’m anxious for feedback. I liken this to similar questions posed after 9/11 and again during the economic downturn of 2008. We had GM’s and FCA’s bankruptcy and I was at a Chevy store so this was something up-close and personal for me. We honestly thought the …
30 is the new 8
The salesperson that used to sell his or her 8 cars and hang right in the middle of the pack is now selling 30 cars a month. 30 units delivered is the new 8 at significantly impacted-by-COVID-response dealerships. And I think this is a positive! This is obviously a dramatic change happening for a few …
Where have all the UPS gone?
When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.
Thank you Joe Chura for this new REFUEL forum
| @joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there …
A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian
Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
Competing With Convenience
As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom and Carvana are building their brands and marketing around the idea that they can make car buying an easy, convenient, and even enjoyable online shopping …
Common BDC Questions from the Community
The prospect of the automotive business development center is appealing, with the promise of an appointment generation machine that will supercharge your sales floor. That said, building and sustaining a successful BDC is a difficult process for every car dealership. The processes that need to be implemented and the staff that need to be hired …
