Internet Sales Pay Plans: Back to the Drawing Board?
Are you an Internet Manager, an Internet Sales Director, an eCommerce Director, an Internet Sales Consultant, a Vice President of Marketing? I think this speaks to all of us, but let’s forget about our positions and corporate structures for a moment. Some of you may already have your 2008 pay plan and some might not, …
The Myth of The Dealer Web Site Conversion Ratio
First off, let me say that I’m excited to see Managers and vendors even discussing the matter of conversion percentages on dealer web sites. Another step in the right direction. But just as we always get caught up in the simplicity of misleading national statistics, there seems to be a lot of people adopting of …
A Little Fun: The Automotive Calendar Explained
Happy Holidays everyone! How about a little break on Dealer Refresh, with an explanation of what each month means in the car-year. Have some fun with it! That’s right, save your champagne and New Years songs for September. September: First “oh shits” hit when sales start to slow. New model year arrives to help make …
Are my emails being read?
I have noticed that my emails are not being read or viewed when I send them through my CRM tool. I have heard of programs that can check your email for content that may mark it as spam or junk. I have also heard there are a few CRM programs that let you know of …
What’s Wrong With Video?
Thoughts Do you have any old pictures from your childhood? Most of us do. Have you turned them into “videos”? Probably not. And the reason is because it wouldn’t really be a video would it? Taking still images and turning them into “videos” isn’t really the same thing as watching a home-movie, is it? Do …
How should I approach getting a customer in the door?
I am a pretty successful ISM at a Volvo store in an area that is very competitive. A 1200 or even 2000 dollar loser is not unheard of in my area. My problem is my owner is very conservative and will not allow me to send ANY quotes out. He wants me to only set …