Best PracticesOpinions & Advice

Should I kill Cars.com and use that money to enhance our AutoTrader package?

The dealer was going to shut down their autotrader and cars.com accounts. The best part of running DealerRefresh is that I hear from and get to met so many interesting people. From newbie ISM’s to veterans getting back into the business and taking over a dealers Internet Department. Sometimes keeping up with all the emails …
Best PracticesOpinions & Advice

Generators Vs. Aggregators: Who’s got the Glenngarry Glen Ross?

Buying leads at their origin versus buying them from one of the big third-parties. Now that I’m about to bring on my third lead generating vendor, I thought I’d probe the DealerRefresh community for their thoughts on the choice between buying leads at their origin versus buying them from one of the big third-parties. I’m …
Opinions & Advice

Why are Automotive Dealer Vendors and Consultants Possible Hypocrites?

Social Networking – Automotive dealer vendors and consultants are not getting it. Many of the technology/internet driven vendors and consultants are quick to tell dealers how they need to be where the consumers are. How consumers have changed and they need to know how to market themselves on the internet to today’s consumers. The internet …