5 Steps to better customer service!
Why is it so hard to come by good customer service in the automotive vendor industry? Let’s start of with what I consider to be good customer service from a vendor in the B2B sector of the automotive dealer industry. Don’t over promise and under deliver. I find this to be a huge problem in …
Should I kill Cars.com and use that money to enhance our AutoTrader package?
The dealer was going to shut down their autotrader and cars.com accounts. The best part of running DealerRefresh is that I hear from and get to met so many interesting people. From newbie ISM’s to veterans getting back into the business and taking over a dealers Internet Department. Sometimes keeping up with all the emails …
If you had the opportunity to start over with your website, what would you do?
I just came across DealerRefresh few days ago and wanted to let you know how much I appreciate the time and effort it must take to keep it up and running. I’ve been involved in the car business now for almost 4 years and have been on the Internet side of it for all but …
Generators Vs. Aggregators: Who’s got the Glenngarry Glen Ross?
Buying leads at their origin versus buying them from one of the big third-parties. Now that I’m about to bring on my third lead generating vendor, I thought I’d probe the DealerRefresh community for their thoughts on the choice between buying leads at their origin versus buying them from one of the big third-parties. I’m …
Direct links from the Manufacturer?
Is a direct link from the Manufacturers Website a must-have? As a large dealer family with multiple franchises (including GM brands), we have a non-Cobalt website, which means that when prospects hit our GM brand websites, our dealership location is listed, but without a live link to our website. I certainly understand the value of …
Are our manufacturers worse than we are?
This morning I sat through a training/refresher course hosted by the Central Atlantic Toyota’s Internet ad agency, PIVNet. Usually I loathe these types of meetings, but Toyota does things so pro-actively I enjoy theirs. As an employee of a dealer group who carries multiple franchises, I get to work with many different automotive “cultures.” Of …
High traffic with low conversions? Is this a franchise-related problem?
First off, I would like to thank Jeff for giving me the opportunity to be a guest author on Dealer Refresh. As an eleven-brand franchised dealer, I get to work with many different business ideologies. From Korea to Germany the ideological differences can be just as extreme as the geographic distances between these OEMs. These …
Why are Automotive Dealer Vendors and Consultants Possible Hypocrites?
Social Networking – Automotive dealer vendors and consultants are not getting it. Many of the technology/internet driven vendors and consultants are quick to tell dealers how they need to be where the consumers are. How consumers have changed and they need to know how to market themselves on the internet to today’s consumers. The internet …