Best PracticesDealership Operations & ProcessesOpinions & Advice

Please Don’t Leave Me: The Upside To Sales Empowerment

Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of meditational breathing and mentally prepare myself for what will inevitably be hours of frustration. Not only will there be excessive hold times involved, …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

Mastering Instagram Highlights in 10 Easy Steps

Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that …
Dealership Communication ToolsOpinions & Advice

Why Data Disconnects are Holding You Back – and What to Do About It

Connected data: Everyone wants it. Almost nobody has it. Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless. What’s more, customers interact with dealerships across many different digital touchpoints, which means omnichannel marketing capabilities are essential. And yet, …