Best PracticesDealership Operations & ProcessesOpinions & AdviceOther Stuff

5 Top Reasons your GM is Causing Employee Turnover

It’s never easy to look in the mirror and face the truth (really, what is the truth?) wondering why there’s so much turnover. Where the average turnover for  YOY is 100% – asking yourself everything from is it the on-boarding, quality of personnel, management, or is it me? Why are people quitting me, BUT not …
Best PracticesDealership Communication ToolsDealership Operations & ProcessesOpinions & Advice

AI’s Role in the Future of Automotive Retail

The Economist recently pointed to AI’s growing importance, stating that “the world’s most valuable resource is no longer oil, but data.” And with the vast majority of data—over 90 percent—being generated over the past two years, it’s no surprise that businesses across industries are looking for innovative ways to capitalize on this new form of …
Dealership MarketingIndustry News & TrendsOpinions & Advice

[PODCAST] Industry Dirt, Drama, and Dealer-Vendor Role Playing – 2018 Predictions

Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch’s recent article on DealerRefresh: 2018 Automotive Marketing …
Best PracticesDealership Communication ToolsDealership MarketingOpinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …
Best PracticesIndustry News & TrendsOpinions & Advice

Introducing the All-New DealerRefresh Roundtable – In the Forums and On the Lot

After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program – The DealerRefresh Roundtable. What began as a series of conversations between DealerRefresh Founder Jeff Kershner and myself more than two years ago, and which secured official support at NADA 2017, the Roundtable is now officially …