Dealership MarketingOpinions & Advice

Are You Demanding Accountability From Your Social Media Agency?

Last month, I participated in a panel discussion about social and digital marketing at the Digital Dealer 21 convention in Las Vegas. In attendance were hundreds of automotive dealers ready to learn best practices in digital and social media. As the panel discussion unfolded, one issue kept coming up again and again: accountability. Dealers wanted …
Dealership MarketingOpinions & Advice

Online Vehicle Checkout: An Interview with Drive Motors CEO Aaron Krane

As early as 2006, a little known sole-proprietorship known as Ai-Dealer was attempting to introduce the idea of an online shopping cart for consumers to purchase their vehicle on a dealer’s website. CRM trailblazer Brian Hoecht had begun working with a handful of dealers to integrate their DMS with his technology to support online shopping …