Well… this is going to be a MUST SEE!!
Arriving in theaters March 24, 2017.
Well… this is going to be a MUST SEE!!
Arriving in theaters March 24, 2017.
Thank You for being part of a great year for DealerRefresh. 2016 turned out to be one of our most productive and active years, thanks to all our Readers, Subscribers, and Forum Members, our Fantastic Sponsors, and Article Contributors with more than 130 blog articles and 226 conversations in the forum with over 3200 posts. Between the blog and the more forum we saw more than 350,000 visitor sessions! Not too shabby.
Below please enjoy this hand-selected collection of forum discussions featuring the most popular topics for each month throughout the year. I’m looking forward to an even better 2017 with you and I hope you are too. Cheers!
When it is 104 degrees, do you enjoy:
Kinda like the inside of one of those convection ovens I suppose. Yes, it was HOT in Las Vegas, and it was even hotter with some of the best in automotive gathering for Digital Dealer 21 at the MGM Grand for several days of learning, networking, and gambling.
Did I say gambling?
Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position whether they previously bought from you or not. While this approach to conquest business is on the rise, Dominion was the first to offer real-time bank agnostic soft credit pulls where you retain full ownership of the firm offer credit.
These real-time pulls do not require customer consent, social security number, or date of birth. They are quick, easy, and fully compliant with the FCRA.
Think of real-time pulls as the on-demand pull of preference. They are perfect when immediate information is needed on a customer in the service drive.
A second pull that Dominion offers is batch processing. The batch process runs overnight guided by a pre-determined set of dealer criteria.
The service drive will have a new batch of credit and equity summaries available to them each morning. The approach creates a steady stream of new business opportunities without the need for human interaction.
Want to learn more about how Dominion’s unique approach to soft credit pulls and how they can make conquesting easier from your service drive? Click on the image below.
If you’re sitting around and enjoying your day, catch up on some of the discussions over in the DealerRefresh dealer forums.
In August 2016 at Digital Dealer 21 in Las Vegas, Digital Marketing Mysteries were exposed during the Naked Truth panel session moderated by April Rain. In the weeks leading up to the event, hundreds of questions were submitted through the AutoHook website which a committee then sorted through to select but a few to address with the panel.
The collection of “Hard Questions” that were tackled by the hard knocks panel (see below) centered largely on paid media spending, social media, and attribution, and effective tactics.
Included on the panel were:
The Naked Truth stripped down the roaring complexities of the digital world to reveal the most common pain points dealers face today when shaping their marketing strategies and we were able to capture it live on Facebook for people not attending the event. Be sure to check out the recording and let us know what you think.
The Naked Truth campaign was a real success for AutoHook and for Digital Dealer and it brought up new ideas and opportunities for doing something similar at future such events as well. Shouts out to everyone that was involved and be sure to stay tuned for future similar initiatives.
It’s been a bit over 10 years since I’ve been on ground level (day to day operations) at the dealership.
Since then, was on the “corporate” level for one of the more larger groups in the US, director of marketing for a smaller group in my hometown, helped build and get AutoHook off the ground and consulted with many dealers and industry vendors, all while continuing to build-out and manage DealerRefresh.
I don’t have a definitive answer. It was timing more than anything; an opportunity presenting itself at the right moment. In addition, I’ve felt like I was losing some of my edge, in-touch of being at the dealership. And maybe I’ve been missing it, just a little. No matter how long you’ve been in the industry, when you step away from the day to day, after time it’s only natural you forget.
The day to day operations (and no one that spoke my language) at the dealership is what inspired me to start DealerRefresh, over 11 years ago, and it’s what has driven the passion and commitment to build out the Dealer Forums and continue on. So here I am, back at the dealership I was working with when I first start DealerRefresh. Makes for an interesting story doesn’t it?
Back then, I was handed a blank page and was asked to build upon as I saw fit. I had free rein in choosing a Website Provider, Inventory Management and Marketing Solutions, Vehicle Listing Portals, CRM / Desking and so-forth. This time around it’s a bit different. However, many of my decisions made back then stick today.
I’ll do my best at staying as transparent as possible while at keeping the “diary” updated with much of my day to day operations, obstacles, projects, ideas, solutions (and I’m sure a few rants) while staying clear of sensitive information. Keeping a fair balance with outside services and vendors.
Stepping into the position wasn’t the smoothest transition, as I’ve had to quickly pick up pieces of the fallen puzzle. An amazing dealership with wonderful personnel but quite typical one when it comes to being overly organized with their vendors, technology and marketing. A few pieces here handed to me here and there, several pieces found under a rug and the bottom of my chair. Many pieces I’m still looking for. Some pieces are in the hands of others, I can only guess they’re not even yet aware. You get the picture.
That’s my analogy so I don’t upset the wrong people. It’s all good though. I’m really looking forward in helping to bring about some change while getting my hands dirty again in the operations.
That’s it for now. Follow me over on the dealer forums as I re-navigate my way through hope to post a few times a week. I’m sure I’ll skip all over the place, from one project to the next.
Follow me over on the dealer forums and let’s have some fun!
Every day, your dealership website is visited by hundreds of people. Most people arrive there as a result of searching your dealership on Google. But many arrive as the result of other factors…
Maybe it was a Facebook ad, a tweet, or a link from some other social network. Maybe it was from an email you sent, or from the manufacturer’s website.
But what about the people that didn’t reach your site? Why did some arrive while others didn’t?
Who was turned off by the lack of stars in your Google reviews? How many Yelpers didn’t like what they saw?
How many people ended up on a competitor’s website because of an ad? How many landed on another dealer’s website with the same name as yours?
Is there a way to even know how many people ARE NOT reaching your site?
NO! THERE ISN’T!
You have no idea how much potential business could be leaking due to cracks in your online presence.
This is why you need to be performing assessments on a regular basis, to help identify where your dealership might be experiencing leaks in its online presence, and then address the issues.
AutoConversion Online Assessments
Much like mystery shops that put your people and your process to the test, AutoConversion Online Assessments put your online presence to the test. With these assessments we research your dealership online the way a potential customer would who is considering doing business with you. As a result you get an honest and objective analysis and consultation about your presence.
In these assessments we research your dealership on the five most popular networks that offer dealers a local listing – Google, Facebook, LinkedIn, Yelp, and YouTube. We also investigate your dealership ratings and reviews on Google, Facebook, Yelp, Cars.com, DealerRater.com, and Edmunds.com.
Proprietary Scoring System
We then run our analyses through our proprietary scoring system so you can see how your dealership measures up against other dealers against the same criteria. Scores are not based on the quantity of reviews but rather the quality and consistency of your ratings and reviews together, on each individual site. This way, dealers with hundreds of reviews on sites such as DealerRater.com but lacking in reviews everywhere else aren’t skewing the playing field.
Our scoring system also takes into account things like the way each dealership utilizes Facebook Ads, brands the dealership, produces quality professional videos, and more.
No Dealership is Flawless
Whether you believe your dealership is the best thing since sliced bread or at the bottom of the barrel, AutoConversion Online Assessments are designed to find the strengths and weakness of your online presence and offer guidance for addressing the issues.
There’s no such thing as perfection. Even top performing dealerships and dealer groups have room for improvement, often in areas where they might not realize. This is what we look for in our online assessments.
Request your complimentary online assessment today or text ANALYZE to 555888 and sign up from your phone. Be sure to enter the referral code ‘dealerrefresh’ when you sign up and you will receive a free gift of your choice.
Every so often, it’s a great idea to say Thank You.
Wether it’s saying thanks to a friend or family member, you don’t always need a reason to say and express your gratitude. Today, I would like to thank our DealerRefresh Sponsors. If it weren’t for our Sponsors, It’s likely DealerRefresh might not still be around. With the ever-going popularity of the Blog over the years and with the growing community of the dealer forums, it’s takes quite a bit of cash flow and band-with to keep DealerRefresh stable and moving forward.
So again, BIG THANKS to our current and past sponsors over the last several years.
It doesn’t cost much to advertise here on the DealerRefresh. I’ve intentionally kept the price down over the years so smaller startups in our industry have a popular media outlet and opportunity to get their name and services in front of a highly targeted dealer audience at an affordable rate. If you’re a vendor and are interested in getting your brand and message in front of a highly targeted audience of thousands, you may inquire here.
PLEASE take a moment to say THANKS to all our current sponsors below by checking out what services they have to offer. You may just find the solution you’ve been looking for.
Automotion Dealer Apps – For progressive dealers seeking to up their mobile experience and marketing.
eLeadOne – EleadOne introduces TRM, bridging the gap between sales, service and marketing.
VAN / Vehicle Acquisition Network – Vehicle trades don’t necessarily provide the vehicles you need. VAN does.
TradePending – Convert MORE organic high quality trade-ins from your own dealer website.
Dealer Inspire – an innovative disruptor building unprecedented websites and technology for dealers.
AutoHook – Drive more traffic to where it matters most – Your Showroom
PureCars – The PureCars Platform is revolutionizing the way dealers reach and convert car buyers online
VINCue – know what your competitors are selling, stocking and pricing.
ActivEngage – Get more quality leads and build your online reputation with dealer chat and text
DealerRater – Earn more reviews faster with ReviewBuilder
WalkAround Video – Want to tell more car? Send this a video using your phone with WalkAround Video
Drive Dominion – From DMS to Equity to Inventory to Digital Marketing, Dominion has you covered