I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports.
I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped.
I’m not sure why I was so surprised, perhaps it was just affirmation of what I saw starting in the late 1990s: The birth of the internet advertising segment for automobile dealers.
For the past 20-plus years, I’ve relied on the “NADA DATA” report. If you haven’t used this resource in the past, you definitely should. It is extremely detailed, reliable (NADA, of course!), and gives you solid summary of the prior year’s results for the automotive industry. Click here for free downloads from the NADA site: http://bit.ly/NADA-DATA
Here is the stat that dropped my jaw… [Read more…]