Free Car Sales Video Training Series: Turning Auto Leads Into Engagements

When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call, email, or text. But when they inquire with you indirectly by way of third-party automotive sites, sometimes their association with your dealership can be fuzzy, or in some instances, completely unexpected …

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Increase Profit Improve Customer Satisfaction
Increase Profit Improve Customer Satisfaction
Best Practices

Why Dealers Need a Vendor Management System and How They Can Benefit

Auto dealers are faced with tremendous operational challenges today. The pressure to always be increasing sales volume, service and retain customers, train employees, etc., and do it all profitably, is no small feat. It also cannot be done alone, which is why dealers depend on strong partnerships with many different providers. While there is a multitude of …

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How to reach buyers at every stage of the journey
How to reach buyers at every stage of the journey
Best PracticesDealership Marketing

How to Attract In-Market Buyers at Every Stage of the Journey

As digital marketers, it’s your job to attract buyers that are shopping online, and as GMs, you have seen the impact that online media has on sales and the bottom line. However, with new players coming into the fold and existing dealers upping their investments, it will be increasingly difficult to reach car buyers with …

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Text Sells and Keeps Customers Satisfied
Text Sells and Keeps Customers Satisfied
Dealership Communication ToolsDealership Operations & Processes

Text Sells: Improve Your CSI and Repeat Business with SMS

Are you looking for ways to improve your Customer Survey scores? Do your service advisors wish they had a clone to do all the follow-up for them? Would you like to see more first-time customers return to your service department repeatedly? Naturally these are things all dealers desire and there are many ways to achieve …

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Dealership Marketing

Adapt or Die: The Auto Dealer’s Digital Adaptation Survival Guide

If there is one thing that remain constant throughout the automotive industry today, it is that change is inevitable. Change will never cease to come along and disrupt the way we sell cars and service customers. If we aren’t willing and prepared to adapt our thinking, our strategy, and our tactics then we might as well …

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Three Ways Dealerships Fall Short Marketing Their Cars
Three Ways Dealerships Fall Short Marketing Their Cars
Best PracticesDealership Marketing

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same. Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with …

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