Not all display ads are created equally
Not all display ads are created equally
Best PracticesDealership Marketing

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

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Dealership Communication ToolsDealership Marketing

Engage, Inform, and Delight Millennials with Personalized Video Emails

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According …

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Fully Customizable Vehicle Acquisition Strategy
Fully Customizable Vehicle Acquisition Strategy
Best Practices

A Fully Customizable and More Profitable Used Vehicle Acquisition Strategy

When you’re trying to keep your pre-owned lot stocked with high-quality, in-demand vehicles, dealing with auctions can be a costly and time-consuming process. For one, you have to wade through a range of vehicles that don’t meet your needs before finding the right model, in the right year, with the right options. You also risk …

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Facebook is Outperforming Google
Facebook is Outperforming Google
Dealership Marketing

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

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Solving Automotive Attribution Confusion by AutoHook
Solving Automotive Attribution Confusion by AutoHook
Dealership Marketing

Solving Your Dealer’s Attribution Confusion

Through endless digital and traditional channels, consumer influence is happening both consciously and subconsciously as they navigate along a digital roadmap equipped with double-digit research touch points that follow no predictable path or straight line. This new age buying behavior makes attributing a sale to ONE source almost impossible. While new and developing channels provide marketers …

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Vehicle Acquisition Network
Vehicle Acquisition Network
Best PracticesDealership Communication Tools

Looking for Alternative Ways to Stock Used Vehicles?

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. Of course all dealers take trade-ins, but that is not a proactive strategy. That is a conversion strategy. Traditionally dealers have relied …

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