Dealership MarketingIndustry News & TrendsOther Stuff

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …
Best PracticesDealership Operations & ProcessesOpinions & AdviceOther Stuff

5 Top Reasons your GM is Causing Employee Turnover

It’s never easy to look in the mirror and face the truth (really, what is the truth?) wondering why there’s so much turnover. Where the average turnover for  YOY is 100% – asking yourself everything from is it the on-boarding, quality of personnel, management, or is it me? Why are people quitting me, BUT not …
Dealership Communication ToolsOther Stuff

Dominion contracts CRMSuite (formerly iMagicLab) as CRM solution

Dominion Dealer Solutions announced today the launch of its new CRM, Dominion VisionTM. The most advanced automotive CRM in the market today, Dominion Vision combines the most intuitive CRM interface in the market with customized reporting and consumer-focused communication tools to create an easy-to-use CRM that will satisfy customers, sales reps and management.
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Kevin Frye is the Recipient of the 2018 Lighthouse Award

The DealerRefresh community congratulates Kevin Frye!! PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, as the 2018 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by …
Industry EventsOther Stuff

Here’s Your Deal Cheat Sheet for Digital Dealer 23 in Vegas!

DEALS, DISCOUNTS, GIVEAWAYS FOR DEALERS at Digital Dealer 23 #DD23 It’s Vegas, baby! Digital Dealer 23 opens on Monday and dealers, once again, attend this conference to learn, share and bring home ideas they can implement to make their businesses profitable. Dealers who participate in conferences are determined to be successful despite SAAR and natural …