Dataium, LLC, announced today that it has signed an agreement with Nissan North America to provide data collection, aggregation, and analysis of website performance and consumer activity on Nissan and Infiniti branded websites. Dataium will provide Nissan and Infiniti as well as their participating dealers its reporting platform which includes the industry leading business intelligence center, VisiCogn® Knowledge Center and award winning desktop reporting application VisiCogn® INSITE. The VisiCogn® suite provides deeper and richer online auto shopper activity data which provides automotive manufacturers greater visibility into what makes and models online shoppers are shopping for, what vehicles they intend to purchase, and which website features and functionality meet car buyers needs best.
Further, Dataium’s reporting platform will provide Nissan North America with a common, independent yard-stick to measure website performance across thousands of local dealership websites and website providers. Nissan and Infiniti will also provide to their participating dealerships the VisiCogn® INSITE application which was recently recognized by a leading industry publication as the Best Business Intelligence Product of 2010.
Joel Hockman, Manager, Retailer Digital Marketing Programs for Nissan North America stated, “we look forward to embarking on this journey in partnership with our Dealer customers. With the Dataium reporting platform, we will be better positioned to understand online shopping patterns. This will assist us in helping our Dealers optimize how their websites deliver a positive consumer experience, further strengthening their ROI.”
Eric Brown, Dataium CEO, stated, “Nissan and Infiniti are amazing brands and are consistent innovation leaders in the automotive vertical.” He added, “We are honored to be a new partner and are committed to providing exceptional customer support, product innovation, and value.”
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. The company collects, analyzes, and indexes billions of online automotive shopping events. Dataium supports patented data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info (at) Dataium (dot) com, or call 877-896-DATA (3282).