In this article David writes about "Relevance and Timing" and offers several pointers on how to get that potential customer to open your email. He touches on the importance of your Subject Lines, including your Logo in every email and of course the actual body of your message.
About the Author
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.