DealerRater® Reports Strong Growth in Web Site Traffic with New Visitor Counts Jumping 66% Every Three Months
As consumers continue to embrace the critical importance of dealer reviews in the car shopping process, DealerRater reports impressive web site statistics in Q3 2011, with strong growth demonstrated in total visitor traffic and page views as well as new visitor counts consistently climbing by 66% every three months in 2011.
Waltham, Mass. – October 3, 2011 – DealerRater®, the nation’s premier car dealer review website, today announced sustained and impressive growth in web site traffic at the close of third quarter 2011. Total visits to DealerRater.com have increased 39% since January, while page views have climbed 27% to over seven million. While all web analytics are indicative of DealerRater’s top position as an online resource on car dealerships, the statistic most telling of DealerRater’s growing popularity among auto consumers is the number of new site visits, which has jumped an average of 66% every three months in 2011.
“We are extremely pleased with our record site traffic this past quarter,” said Chip Grueter, president of DealerRater. “We look forward to continued growth as we kick off a multi-channel, national advertising campaign targeting consumers over the next twelve months.”
DealerRater’s registered user base has more than doubled for two consecutive years, increasing to over 330,000 registered users. With a growing network of registered users, DealerRater has built an ever expanding database of more than 450,000 car dealer reviews and 41,000 U.S. and Canadian car dealerships. Through its Certification Program, DealerRater provides car dealers with access to an ever expanding market of potential auto customers who place importance on quality sales and service.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 450,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,100 dealers are members of DealerRater’s Certification Program. For more information, visit www.DealerRater.com or call 800-266-9455.