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DealerRater Customers to Reap Online Benefits with Google Star Counts

DealerRater Successfully Enhances Integration with Google Maps Enabling Car Dealers’ Display Listings to Feature Influential Review Star Ratings

WALTHAM, Mass. – November 1, 2010 – DealerRater, the world’s premier car dealer review web site, has achieved complete integration with Google Maps, allowing for the addition of review star rating counts extracted from DealerRater user reviews. With such influential review star ratings now featured on the Google Maps display listing of car dealers , DealerRater’s Certified Dealer customers can expect to gain increased visibility and improved visitor traffic on the Web.

“Given that it is a known fact that high star counts increase click-through rates, it is essential that star review counts are seen on Google results providing a more comprehensive snapshot of the dealer,” said Chip Grueter, president at DealerRater. “Our Certified Dealers already gain a 400% increase in visitor click traffic over non-certified dealers, so with this latest enhancement, our Certified Dealers can leverage the power of customer reviews even more.”

DealerRater’s Certified Dealer Program is a dealer reputation management tool designed to help car dealers connect with DealerRater’s user-based community and demonstrate a commitment to high quality sales and service. Certified Dealers gain the required tools and resources to better manage their online reputations and address customer feedback, enabling them to retain customers, foster long-term customer relationships and generate increased business.

“As a DealerRater Certified Dealer, we understand the importance of monitoring what customers are writing and reading online about our dealership. Since Google Maps is so visible to our prospects, our 96 reviews are just one click away from potential customers. The addition of star count ratings can only boost our click traffic,” said Mark Buday of Suburban Toyota of Troy.

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. With more than 250,000 people joining the DealerRater user community each month, DealerRater is fast becoming the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 30,000 US and International car dealers, 190,000 user reviews and over 1,000,000 classified ads. DealerRater attracts more than 3 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. For more information, visit or call 800-266-9455.

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They are becoming increasingly difficult to ignore!
Good point William! And like most things that can't be ignored, a decision must be made; fight it or embrace it.

Take the internet as a whole. I still find some dealers intent on fighting the changes it has brought, but the dealers that seem the most successful seem to be the ones that have have embraced every opportunity it presents.