Industry News & Trends

DealerRefresh 2014 Year in Review

From dumping cold buckets of water on our heads, trying get the words to the song “Happy” out of our heads to shaking our heads at the state of the unhappiness – lost Malaysian flight, Bieber’s horrific arrest, GM recalls – we’d like to reflect on a GREAT 2014.

Over the year, we’ve been lucky enough to spend time with a lot of you while on the road. And, for those of you who we haven’t – we’ve been able to connect in the forums. Speaking of the forums – WOW…In November, we upgraded the forums and for us, personally, could not be more excited with the results. The interface is seamless to navigate and offers an inviting environment for finding topics, adding comments and starting your own threads. We even added a….well, you’ll have to just see for yourself.

We’d like to thank our incredible sponsors. The vendors who line the walls of our website are trusted friends of DealerRefresh. Thank you.

Of course, DealerRefresh is what it is because of YOU – our community. We truly thank you.

As always, we’re sharing some highlighted articles and forums threads.

From the Blog:

5 Ways You’re Sabotaging Your Adwords Account

Reduce Your Cost Per VDP with This Strategy

Mobile Only Shopper Changes Car Sales

5 Dealership Website Conversion Goals You NEED

Is Video Without a Personal Touch Doomed?

What Makes the Ultimate Vehicle Details Page?

4 Content Marketing Boosters

4 Ways to Instantly Increase Your Email List

Are You Ready for the Mobile Shopper?

Positive Reputation = More Leads

Assess Lead Provider’s Worth With This Trick

Say Consumer Experience One. More. Time.

One Price Car Shopping – Is it Coming?

Your Digital Marketing Strategy SUCKS

From the Forums:

This May Be Why You Don’t Outsource Your Chat

Do You Give Trade-In Figures Online?

“I’ve Never Owned a Computer”

What’s Your Internet Closing Percentage?

Skip the Dealership – Buy Online

Do You Leave a Message? 2 Views. Which One is Right?

Do You Text with Customers Often?

Are You Vomiting on Your VDP?

Now, go get a piece of 2015 and make it your own!