SuperPages.com – YellowPages.com – Yellowbook.com – what is their worth?
I have sitting here in front of me a 1 year contract for YellowPages.com.
I’ve tried to use Superpages, Yellowpages.com and a few of the other “phonebook to web” services in the past only to find they produce too many irrelevant results. Is this due to a bad algorithm or businesses not advertising in these sites? I usually get frustrated with these sites and find myself returning to Google or Google maps to find the address or phone number I’m looking for.
What’s interesting to me is the angle they use to sell the service. Rather then focusing on your business name, they tout their high percentage of consumers typing in “new car dealer” or “used car dealer” for a specific county or region. I question whom is going to Yellowpages.com and searching for “new car dealers”. I would think the majority of consumers going to Yellowpages.com to search for a dealer will type in the actual name of the dealer rather then “new car dealers” (but maybe I’m wrong).
Another question comes to mind; when using a phone book, I’m are usually looking for one thing, the PHONE NUMBER. Could there be a huge benefit to having top listings and links to your website if the consumer is merely looking for your phone number? Wouldn’t the basic free listing serve this purpose just as well as a paid listing?
- How much incremental traffic could Yellowpages.com push my way?
- How many people are actually visiting these sites like Yellowpages.com and searching like they were on Yahoo or Google?
- Does it make sense to spend the $350.00 a month for top listings in Yellowpages.com?
- Could I benefit from being listed in the top placement of Yellowpages.com since no one in my region is currently taking advantage
of the service?
I don’t know..but if I decide to sign the contract, I will be sure to report back with my results.
Has anyone else advertised with any of these phonebook to web services and been successful?