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My entire dealer group just canceled…Wanna Know Why?

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Sean Woodruff

My entire dealer group just canceled…

We’re only 7 dealerships, but are one of the largest in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge.

Nothing against, but we’re really trying to move away from lead providers and classified listings. This is a big step for us and I believe a step in the right direction. We want people to get to our website and due to our huge digital marketing efforts, we believe if they are shopping for a car in our area then they will find us.

I hope that more dealerships are inspired to look at their digital marketing and put their money in the right places.

What do you think?

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