Industry News & Trends

DealerTrack to Acquire Arkona

Looks like DealerTrack will be buying Arkona for around $58.9 million. Sounds like
a lot of money!!

"This acquisition will bring together DealerTrack, a leading provider of on-demand software and data solutions for the automotive retail industry, and Arkona, a leading provider of on-demand dealer management systems for automotive dealerships."

Where is DealerTrack heading with an acquisition like this??

The rumor mill several months ago, was that DealerTrack was going to buy The Cobalt Group. But then again, I heard from a reliable resource that Reynolds & Reynolds was to
acquire The Cobalt Group, and that never materialized.

Read the
full press release

Anyone have
any feedback?

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.