Redwood City, CA, October 4, 2010 – Dealix, the leading provider of automotive customer leads for new and used cars, announced today the expansion of the Certified Pre-Owned (CPO) center within its flagship site, UsedCars.com, to include Nissan and Infiniti Certified Pre-Owned vehicles.
With this addition, the UsedCars.com Certified Pre-Owned Center becomes a richer resource for auto shoppers searching for CPO vehicles – a growing segment of visitors to UsedCars.com. In 2010 alone, visitors have conducted 14 million searches on the site for certified pre-owned vehicles. To aid them in their search the site includes:
· A special section highlighting program details for all of the manufacturer programs featured on the site
· Tools to help them research and compare certified pre-owned programs
· Ability to initiate CPO-only searches by brand, as well as ability to filter searches to focus only on CPO vehicles
· Special badging on every CPO vehicle in the site’s inventory, making it easy for buyers to discover these cars when conducting a search
The Nissan and Infiniti programs will be important additions because of the respect given to Nissan and Infiniti brands and their respective CPO programs. Their programs are comprehensive with 156 points and six-year or 100,000 mile warranty.
The Nissan and Infiniti CPO limited warranty programs will be important additions because of the added value they provide to consumers through extended coverage up to 100,000 miles, title insurance and trip interruption assistance. To receive this coverage all Nissan and Infiniti vehicles must pass one of the most rigorous and comprehensive inspections in the industry.
Nissan and Infiniti are the eighth and ninth major auto manufacturers to have their CPO inventory featured on UsedCars.com in the past year, a period in which the site has seen its CPO inventory increase by more than 47,000 vehicles.
The growth in the UsedCars.com’s CPO Center occurs as consumers are demonstrating heightened interest in CPO vehicles. As evidence, more than 60% of used vehicle buyers are beginning the car buying experience with the goal of purchasing a certified pre-owned vehicle. (Source: J.D. Power and Associates 2009 Used Vehicle Market Report).
“Our goal in launching the CPO Center was to make sure that we were meeting consumer demand for CPO vehicles – and providing them with choice by featuring a wide range of manufacturer CPO programs,” said Egon Smola, Vice President of Dealix’s New and Used Car Leads Businesses. “We’re excited to have the Nissan and Infiniti programs included on the site.”
About Dealix
Dealix s the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix is the only Internet marketing company that backs its new and used car leads with the Dealix Quality PledgeTM: a distinct set of criteria that defines a quality lead and an invitation to use Hassle Free Lead ReturnTM if a lead lacks any one of those criteria. The company can offer this Pledge because it has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix powers the dealer selector and price quote platforms on Yahoo! Autos, AOL Autos and MSN Autos; represents Edmunds’ Premier Dealer Program; and places dealers’ used inventory in the Kelley Blue Book The Trusted MarketplaceSM. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix’s all new Leads Platform quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.
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