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July 7 by DealerRefresh Newswire -

Dealix to Power New Car Leads for Yahoo! Autos

Car Buyers Will Get Quick Access to Quotes from Qualified Dealers and a Better Overall Car Buying Experience; Dealers Will Have the Opportunity to Connect with More In-Market Buyers

Redwood City, CA, July 7, 2009 – Dealix, a division of Cobalt and an industry leader in automotive sales leads for dealers, dealer groups and manufacturers, announced today that it will power the car quote and dealer selector platform on Yahoo! Autos beginning next month. Yahoo! Autos, one of the leading automotive research websites, attracts a broad range of car buyers, with over 6.5 million unique visitors shopping on the site each month, according to May 2009 comScore Media Metrix data.

Car shoppers on Yahoo! Autos can research and compare vehicles, read expert reviews, and get information on vehicle incentives. Once they decide on a vehicle, Dealix’s new Lead Platform will present consumers with a choice of local dealers and quickly deliver the request to the chosen dealer. This will enable dealers to launch a fast response to consumers’ inquiries and deliver a better overall car buying experience.

“Yahoo! Autos’ extensive expertise in delivering a great online shopping experience for millions of car buyers, coupled with Dealix’s leading technology and strong relationships with auto dealers, creates a great experience for the buyer, while speeding sales for U.S. auto dealers,” said Ed Crawford, vice president of strategic planning and business development for Dealix. “Our research and firsthand experience show that when you present qualified, local dealers to car buyers and facilitate a seamless and quick connection between the two, the overall experience is better for the car buyer and helps the dealer to match them with their ideal car.”


Dealix will begin powering Yahoo! Autos New Car Leads on August 15, 2009.


About Dealix

Dealix, a division of Cobalt, is the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix also represents Edmunds’ Premier Dealer Program and powers AOL Autos’ and MSN Autos’ price quotes. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix’s Lead Platform 2009 quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.

Contact
Amy Hatch
Cobalt
206.219.8132

Categories: PR Announcements

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DealerRefresh Newswire

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  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
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    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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