Industry News & Trends

Digital Dealer 8 is actually on! – Aprils Fools Joke Retracted.

Now that it is April 2nd, we can get back to the other 364 days of serious business. On April 1st (April Fools Day) I posted an April Fools Joke which of course resulted in a few tweets and re-tweets, as is annually done on DealerRefresh, saying the Digital Dealer Conference was going to be rescheduled. Unfortunately some people actually acted on it. And to the DealerRefresh community, I apologize if you took the joke seriously. I also want to apologize to the Digital Dealer staff, Vendors and Attendees for giving them an April Fools day to remember.

With that said, I want to point out that both Jeff and I have attended numerous Digital Dealer Conferences in the past and we’re leaning very heavily toward attending this one. I don’t think we need to say much on how great the conference is because we’ve been covering it for years, and hope to add DD8 to this list after April 22nd:

DD7 promotion:
DD7 after-show:
DD6 pre-show:
DD6 pre-show (more):
DD6 after-show:
DD5 after-show:
DD5 after-show (#2):
DD4 after-show:
DD3 pre-show:
DD3 after-show:

Not to mention the conversations on the forum and in other parts of – feel free to look them up and get a feel for the Conference.  I don’t think there is any conference that has been covered more. That says a lot about it!

To the DealerRefresh community,

Be on the lookout on April Fools Day.  It is the one day of the year we get to shed seriousness on the blog. BUT don’t expect anything like 2010’s in the future! Here are the last two past April Fools Day articles:

2009:  DealerRefresh goes on the road to consult with crazy pricing!
2008:  Google acquires DealerRefresh for 1.2 Million?

Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...