Industry Events

Digital Edge Summit in Baltimore and You’re Invited!

Digital Edge Summit Logo

DealerRefresh readers (dealers) in the Maryland, Northern VA and Southern PA area – I have 10 FREE tickets to the Digital Edge Summit for July 10th at the Hilton Baltimore North in Pikesville.

Call or text me or contact me and let me know that you would like to attend and I’ll have you taken care of. BUT HURRY!!

When and Where?

Date: July 10th
Time: 9:00 am Check-in
9:30 am – 5:00 pm Seminar
5:00 pm – 7:00 pm Cocktail Reception

Location: Hilton Baltimore North/Pikesville
1726 Reisterstown Road
Pikesville, Maryland, 21208

Click here to register – BUT before you do, contact me for your FREE Attendance Registration code.

UPDATE: Be one of the first 10 to contact me for your Free Attendance Registration code and receive a FREE $25.00 Mastercard Gift Card when you arrive – compliments of HookLogic – Automotive.

Who’s speaking?

photo of Shaun Raines

My friend Shaun Raines (Executive Director, DrivingSales University) session is titled – Winning Social Media Strategies for Today’s Dealer

Shaun’s session will be covering how several of the the top performing dealers are making big profits using Twitter, Facebook and YouTube. Find out why these tactics work and how to put them into action at your dealership along with some of the most common pitfalls and how to avoid them. If you’ve had you have your big toe in the pool of social media, here’s a great opportunity to hear form one of the most forward thinking professionals in our industry on how to take the jump and show profit using Social Media.

photo of Jeff Clark

Another good friend of mine, Jeff Clark (V.P. Sales & Business Development, DealerOn), will be presenting on 7 Proven Digital Strategies to Double your Internet Leads and Your Fixed Operations Profits in 2012. This is a session even the most seasoned industry professional should sit in on. Plus it’s Jeff Clark! 🙂

Jeff will going over:

  • How to create the appropriate content footprint to maximize their organic search traffic for service and parts.
  • How to conquer service brand traffic and drive profitable fixed operations-related paid search traffic.
  • How to increase effectiveness of e-mail and other outbound marketing to maximize retention and revenue per customer.
  • How to measure their efforts so that they can understand what’s working, what’s not, and how to continue to increase profit each month.

photo of Dennis Colome

Dennis Colome, V.P. Sales & Marketing, eXtéresAUTO will be speaking on How to Win the Google Game and Dominate Your Competition

What You’ll Learn:

  • Tackle Google’s new social platform Google+.
  • Convert significantly more search- and review-driven traffic for both sales and service, and measure your SEO and reputation management ROI.
  • The lowdown on Google’s evolving algorithms, and why cookie-cutter sites and regurgitated, ‘canned’ content won’t fly.

photo of Roy Rutherford

Roy Rutherford, Director Automotive OEM, CallSource session is titled Best Practices for Managing a Dealerships’ Most Valuable Source of Leads – the Phone Prospect

What You’ll Learn:

  • Build a strategy to harness this valuable source of leads.
  • Calculate their “true” cost per phone prospect.
  • Determine which Ad sources are really providing the right ROI.
  • Calculate the call to appointment ratio.
  • Use tracking and recording data to provide a 2nd chance to convert more prospects to sales.
photo of Mike Paradies
Mike Paradies, Director of Training, eXtéresEDU will be presenting on How to Implement Internet Sales Processes to Get the Most Out of Third-Party Leads
What You’ll Learn:
  • The latest in techniques to get customers into your showroom so you can do what you do best!
  • Proven internet best practices to increase your closing rate.
  • Understand the thinking of the internet shopper and use it to your advantage.
  • Plus you’ll leave with phone scripts you can implement in your dealership.

The Digital Edge Summit is (the obvious) SPONSORED BY:

Digital Edge Summit 2012 Sponsors

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
  • C
  • July 5, 2012
@dealerrefresh Good luck, Jeff - hope your first summit is a huge success!
  • D
  • July 7, 2012
@dealerrefresh wish I could Jeff, Dave White invited me as well. Will be on vacation with the family.
  • E
  • July 7, 2012
@dealerrefresh wish I could Jeff, Dave White at DealerOn sent me an invite as well. However we will be on a family vacation!