I came across this report and didn’t know what to think. It wasn’t sent to me by BZ, so I’ve covered over the URL’s used for this report. You can click on the image to see a larger version.
This report was sent by BZ to solicit business from a non-BZ customer. That dealership is denoted as “DEALER A” and one of their competitors is “DEALER B”. The funny part is the third competitor’s URL is very similar to a national furniture store, so the person who created the report used the furniture store’s URL.
The second mistake is the use of Compete.com. Don’t get me wrong, Compete.com is an awesome resource – I use it all the time, but I would never use it like this. I understand web-hosting competition is fierce, but this just seems like a way to sucker someone who isn’t that educated on the Internet. It is under-handed in my opinion, but I’ve been wrong in the past.
What do you all think? Under-handed? Fine piece of salesmanship? Preying on the uneducated? At least you laughed when I told you they’re comparing two car dealerships to a national furniture store!