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April 19 by Jeff Kershner -

The State of Email Marketing [Infographic]

Check out this “State of Email Marketing” infographic put together by Constant Contact.

Over the years email marketing has of course been a huge topic of conversation here on DealerRefresh. Matter of fact, there’s an active thread happening over on the forms right now about email marketing at the dealership.

Here are a few other threads around the topic:

Email Marketing – Fundamental For Success
Automotive Email Marketing Provider
E-Mail Marketing Old School? SmartPhone Marketing

Some highlights from the infographic include…

  • 83% of people check email first on a business day
  • 72% check 6 or more times per day (I’m in this camp, no doubt)
  • 88% of people surveyed check their email via a mobile device
  • 63% of those people check at least once a day

 

email marketing infographic

Categories: Best Practices, Latest News & Trends

About the Author

Jeff Kershner

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Comments

  1. Kyle Suss says

    April 20, 2012 at 3:35 pm

    Worth noting is the fact that this says “Each email address gets three permission-based email marketing messages a day.” You can go ahead and throw some of these stats out the window because I haven’t met a single dealer that uses a permission based signup system.

  2. Kyle Suss says

    April 20, 2012 at 3:39 pm

    Otherwise, it’s a great infographic 🙂

  3. yoursocialfans says

    April 28, 2012 at 5:06 am

    YourSocialFans.com can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is give them an offer they can’t refuse! Branding is also another successful tool Twitter can provide for your business. As more and more people become followers of your page it builds trust in them and they are more likely to buy from you than your competitor, because they have been following the brand and it’s a brand they trust.

Trackbacks

  1. Top Blogs and News for Auto Dealers: April 20 – 27 says:
    April 27, 2012 at 4:00 pm

    […] The State of Email Marketing […]

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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