Oh….what’s that? You like big Flash websites?
Everyday I get calls from dealers asking for referrals on various products and those calls always move into other online marketing areas. Today, a call about instant chat led to a conversation about how “the boss” wanted to go a certain route with their website. It was obvious “the boss” was on an ego trip because he wanted to plaster his face all over the homepage inside a bunch of interactive Flash sections. I thought to myself how sad it is that website providers are still trying to sell dealers on things that don’t really help business and it is also sad that these conversations are still happening in 2010….and knowing our industry we’ll still be having this conversation in 2015.
Why is it sad?
1. SEO: search engines still cannot read a Flash element. If your whole site is Flash, then….ouch.
2. Installs: not everyone keeps their computers up-to-date. If your site requires someone to upgrade something, it is an annoyance and most people don’t think you’re important enough to invest their time in.
3. Apple: iPhones and iPads don’t support Flash. There are over 40 million iPhones and over half a million iPads in the world today. Don’t alienate this crowd.
4. Speed: Flash typically takes longer to load. If your site takes too long to load, people will bounce. And, Google knows that. A slow loading site will hurt your Google standings.
Here’s a different spin on things:
[Quote from: 1minus1]
If your objective is to just put your HIPPO ego out to the world, then Flash is fantastic! But if your objective is to provide a meaningful experience to your shoppers, that will eventually lead to profit, then shy away from Flash.
Here we are in 2010 and we need to get “oooohhhh aaaahhhh pretty” out of our vocabulary and get serious about retail.
Die flash die!