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April 7 by Jessica Ruth -

GM’s Shop, Click Drive Program

Screen Shot 2015-04-07 at 9.13.38 PMLatest HOT Topic in the Forums

While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. 

Check out this video and article here.

As a dealer, what do you think? Do you think you would sell a lot of cars from implementing this program?

As a consumer, would you buy (please, try to imagine) a vehicle without stepping foot, not only inside the dealership, but inside your new vehicle?

Personally, I struggle thinking about skipping the test drive.

What do you think would be the positives and negatives to this?

Join the discussion

 

Categories: Dealer Forums, Latest News & Trends

About the Author

Jessica Ruth

Jessica Ruth

Jessica is a Branding and Marketing professional, working to keep DealerRefresh the automotive industry's leading community based blog and forum. She's a graduate from the University of Wisconsin Oshkosh and has her bachelor’s degree in journalism with an emphasis in News/Editorial. Go figure.

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

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