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While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot.
Check out this video and article here.
As a dealer, what do you think? Do you think you would sell a lot of cars from implementing this program?
As a consumer, would you buy (please, try to imagine) a vehicle without stepping foot, not only inside the dealership, but inside your new vehicle?
Personally, I struggle thinking about skipping the test drive.
What do you think would be the positives and negatives to this?
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