Dealership Marketing

Google Alerts Going Away and What to Replace it With

Google Alerts Going Away

Google Alerts Going Away?

Rumor has it that Google will soon be dropping their Google Alerts service. For many of us that use this service to help manage our dealerships online reputation, this is big news.

Not long ago, Google dropped Google Reader – I was personally quite effected by this, as I had been using it for years. I’m happy to say I found a great replacement that has proven to be way better. If you have yet to use Feedly, I would highly recommend it. It’s integration with Buffer, alone makes it worth using. If you’re in charge of your dealers Social Media and you’re not using Buffer, you’re missing out on making your job a little easier.

As I found a great service to replace Google reader, I guess it’s time to find a replacement for Google Alerts.

Any ideas?

I’ve found 2 that you may want to consider.

1. being the first one that I would recommend. They offer a free and a paid section. I would start off with the free service first to get a good feel for what they offer. I believe you’ll find this to be a great replacement for Google Alerts, as it not only alerts you of mentions, it also picks up mentions in blog posts, forums, Twitter and Facebook. You can also set it up to send you email alerts – like Google Alerts.

After only a few minutes using Mention, you’ll see that it does way more than just simple alerts. It offers several features that allow you to help manage your social networks. offer more than just alerts offers more than just alerts

2. If you’re looking for something to directly replace your Google Alerts service, and something that free, you’ll want to check out TalkWalker Alerts. Talkwalker Alerts is an easy and free alerting service that provides email updates of the latest relevant mentions on the Web directly to your email box or RSS feed reader (like Feedly).

Unlike, TalkWalker does not monitor Facebook and Twitter for keyword mentions. But again, if you’re looking for nothing more than a direct replacement for Google Alerts, this gets the job done and it’s real easy to set up.

Use TalkWalker Alerts to replace Google Alerts
Use TalkWalker Alerts to replace Google Alerts

I’ve been using both of these services over the last several days. As robust as is, I already use Sprout Social to manage DealerRefresh’s social channels. It too provides alerts for social mentions on Twitter, Facebook and recently added Web mentions. It’s hands down one of the best Social Media management programs available. Since signing up and using Sprout over a year ago, I haven’t found anything better. Their iPhone app ROCKS!

However, as great as Sprout Social is, it’s doesn’t offer the ability to alert you by email. Who needs email when you have an app right on your phone to alert you? Because sometimes there’s no replacement for simple email. Especially if you want your GM or Dealer Principle, that’s still sporting a flip phone, involved in your dealers online reputation and to receive alerts 🙂 .

So what will you use to replace Google Alerts? 

Side note: We have an older thread over in the forums – What online Reputation Management Tools are you using for your dealer? Feel free to comment over there as well.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
  • E
  • October 7, 2013
tomhanaway JessieTadder Thx for mentioning us!
  • C
    Chris Lottman
  • October 7, 2013
I've used for a few years now. It provides you the same, the exact same, results as google alerts. In my opinion they're actually a lot more robust than Google alerts. See for yourself. Oh, and it's free :P
  • M
    Michael Rodriguez
  • October 7, 2013
I love Google Alert's and glad I found this as I wasn't aware the departure from the great tool. I am going to take the recommendations from this thread, thanks for the input
  • J
  • October 8, 2013
Chris Lottman I've used a lot, too. Love that site.
  • A
    Aaron Wirtz
  • October 8, 2013
I'm sad to hear about Google Alerts going away. I was relatively unaffected by the death of Reader (I was already using Feedly on the iPad), but Alerts are a standard part of my morning routine.
  • B
  • October 9, 2013
I will miss Google Alerts as I have several setup for out different stores, and keywords that I want to track. I have the Mention App on my phone, the free version, and it works pretty well.