PR Announcements

HookLogic Appoints David Metter as President, Automotive

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry clients. In previous roles, Metter served as chief marketing officer for MileOne Automotive, a large dealer group, and as director of sales for Autobase, a leading CRM solutions provider.

“We’ve seen tremendous growth in the automotive vertical with even more potential ahead,” said Jonathan Opdyke, CEO of HookLogic. “David brings an amazing mix of industry expertise, strategic vision and hands-on sales and marketing experience that make him ideal for leading our next phase of growth. Our clients and partners will benefit immensely from his presence. We’re thrilled to have him on board.”

Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space. He is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference and JD Power’s Automotive Internet Roundtable.

Metter brings a history of success at both automotive dealers and service providers. He began his career in sales, rising to be one of the top Chrysler salesmen in the country and general manager of a dealership. Later, his sales leadership helped grow Autobase from a small start-up to the leading CRM software vendor in the space.

As Chief Marketing Officer of MileOne Automotive, Metter pioneered the use of many new technologies, including HookLogic, decreasing the dependence on expensive traditional marketing tactics and dramatically improving online advertising results. As a consultant, his strategies have served as a model for dealer marketing and e-commerce departments throughout North America.

“When I first met the team three years ago, I was impressed by their success in the travel and retail verticals with clients like Expedia and,” said Metter. “As one of their first automotive clients, I learned firsthand how well the product works. HookLogic is one of the best returns on investment an automotive marketer will ever see. I’m truly excited to join the team and build out our automotive business.”

About HookLogic’s Solutions for the Automotive Industry: HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Lithia Motors, MileOne Automotive, Suzuki, Germain Motor Company, Suburban Collection, and Learn more at

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Congrats David!