I am a pretty successful ISM at a Volvo store in an area that is very competitive. A 1200 or even 2000 dollar loser is not unheard of in my area.
My problem is my owner is very conservative and will not allow me to send ANY quotes out. He wants me to only set appointments. I do understand what he is trying to do. I also understand that it is my job not to provide too much information and to set an appointment. However, consumers shopping on the internet expect a quote and can get one within an hour.
Do you have any ideas as to how I should approach getting a customer in the door without using any numbers?
Thanks for your help guys.