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Showroom Traffic vs. Internet Leads?
I was hoping the DealerRefresh community could help with some insight on this and maybe additional data around a possible “growing trend”.
I received this report from Autotrader and what stood out most to me was the data around showroom traffic vs. Internet leads. Internet Leads are trending down (Emails & Phone Calls) and the percentage of consumers coming into the dealership unannounced or unscheduled, is going up.
Are you seeing this trend at your dealership?
Would anyone have additional data on this or trending reports beyond a 2013 snapshot?
Maybe a trend from 2007-2013?
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Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.