A new study by Capgemini identifies changing buying habits driven by the Internet.
"the Internet is at the top of the list of information sources for consumers when researching car purchases;
80% of those surveyed now use the web, but the way it is being used is changing. New online tools such as search engines, automotive blogs and web forums have become key information sources for vehicle buyers who are turning to user-generated websites to obtain a more objective view."
- 29% referred to consumer-to-consumer sites like blogs and forums when researching information
- 78% of respondents rely on search engines.