As a 22 year industry pro I took the past 4 years off from the auto biz. I have been lured back in by a great dealer with a big sales slide problem. I agreed to come in and help build his internet department. What I am hoping you can help me find is some stats that show some industry averages on the internet such as:
- Lead to Appt ratio%
- Appointment Kept %
- Appointment to sale ratio
I know I need something to base projections on, and I need help gathering some number
Your time and assistance is appreciated.
Jon Hageman II
Internet Sales Manager