Ever since I started this website/blog I have had the opportunity to meet some great people in this business. I often receive several emails a week from ISM’s just getting their feet wet. Every now and then you meet someone that really sticks out from the rest of the crowd. Several weeks ago I had the opportunity to speak with Jake Wirth, ISM for a smaller Suzuki dealer in Indiana. Jake was just getting started at the dealer as their new Internet sales manager, we were talking about everything from Dealer websites to follow-up process to CRM/ ILM software.
Jake put his thoughts and some of his beginning experiences on paper and asked me to share it on DealerRefresh.
|Starting an Internet Sales Department from Scratch!!
Internet Sales Manager
Welcome to the wonderful world of Automotive Internet Sales! Whether you
My situation: I started out in this business as most automotive
It took me approximately 3 Months to convince the General Manager/Owner
First things first: I needed to establish a solid web presence for my
I signed up with AutoTrader, Cars.com and Vehix all in one day. This
Managing Incoming Leads: It was now time to figure out how to manage and
Internet Sales Staff: After handling a couple of leads and setting
A Truly Effective Web Presence: After shopping several dealership
In Conclusion: My Internet Department was profitable the very first
• I had a strategic plan to get leads, a system to manage them, a
Contact me with any questions/comments: