I’m sitting at my desk and the phone rings. The gentleman says he calling about a vehicle I have listed on eBay (local). While I’m wondering why the call didn’t go directory to my cell phone the customer informs me that the number I have listed on eBay was forwarding him to a Toyota dealer in Virginia. NICE!!!
In-case you’re not aware, when you sign up for eBay local, you are assigned a phone number. The eBay local qualified vendors have a script that overwrites your phone number even if you have your number listed in the copy of your description, changing every displayed phone number on your eBay local listing.
As soon as we got off the phone I called the number on our eBay local listings to confirm that the calls were indeed forwarding to a dealer in VA. The sales manager told me that he has been getting these calls for awhile now but couldn’t remember when it started. From what I could track, it had been for over a month at least. I was wondering why I was not getting any leads from our eBay local listings. How many sales did I loose?
With a few phone calls I was able to get this fixed. I’m not sure where the fault lays; was it eBay or ebizauto? Who cares at this point, but props to my eBay rep for helping me straighten this out within only an hour’s time. He even cut me a break on a few national listings!! Thanks Derin, awesome customer service.
After this mishap I figured it was time to take inventory of ALL of my online marketing phone numbers. When I completed the spreadsheet, I realized that I had quite a few phone numbers to manage and keep track of.
AutoTrader – 1
Cars.com – 1
Dealer Mercedes OEM site – 1
Dealer site (DriveMB.com) – 1
Other Online Marketing – 2
AutoMediaOne – 1 (sem landing pages)
eBay Local – 1
AutoBytel – 1
Giving me a total of 9 different phone numbers.
The part that sucks about this is; vendors like AutoTrader, Cars.com and even some OEM manufacturers use another vendor for their call tracking and most of the time these vendors won’t allow you to merge 2 admins together. So you find yourself having to log into several different sites and admins to view your reports and listen to the recorded phone conversations. It sure would be nice if there was a system that you could port all of your numbers into so you would only have to log into 1 system.
Needless to say, I now have all my numbers listed in a spreadsheet and all numbers are scheduled to be called once every 2 weeks for verification. If you’re not already doing this, I suggest you do.