Industry News & Trends

Iran has exposed how deep Social Media has gone

Mideast Iran Presidential ElectionsIf you have no idea what has been happening in Iran, it is probably because you’ve been living under Iraq a rock.  I’m going to try to stay out of the politics behind it, but Iran is the “religious democracy” with an Ayatollah as the head of government and an elected president who serves as the “faceman”.  The recent Presidential election ended up in conspiracy as many of the citizens did not believe the outcome (who, why, what are irrelevant for the purpose of this article).  As a result Iranians poured into the streets in protest of the election results.  During the protests, violence broke out and the Iranian government banned foreign news reporters from the country.

Without adequate reporting how is the world keeping up with everything that is happening in Iran?  How are Iranian citizens rallying people to their cause?  Social media!

Twitter, YouTube, blogs, and facebook have been the main forms of reporting and the coverage has been much better than any major broadcasting network could ever fathom.  Of course the quality of the media might be a little off, but the number of stories, conveyed emotions, and believability more than make up for cell phone pictures and hand-held video footage.

Ladies and gentlemen, whether you care about what happens in Iran or not, this event is going to go down in history as a major change in the way people communicate and how much power a single voice can have.

I have read stories by newspaper journalists stating that the state of accurate information is going to decline along with the decline of the newspaper.  I have also heard people say that things like Watergate will never be exposed again because the professional journalist will not be around to snoop things out.  These could be true; only time will tell.  However, there is a trend of information sources moving to social media that has now been exposed by the conflicts in Iran.

Like you, I am getting tired of reading all the stuff about social media.  I am not going to tell you this is a must and you’re going to go out of business if you don’t use it.  I just wanted to point out a major event in our lifetime and maybe give you a little something extra to think about.

Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
  • M
  • June 30, 2009
Thanks for the story. This article is very short, yet very powerful. Social media will change a lot of things in the current and near future. Some people still don't get the power. I find more, current topics on Twitter and Facebook long before I see them on TV or hear about them on the radio or in the paper. That alone should be enough to encourage people to get involved. I hope this does not fall on deaf ears.
Unless some major stories come out showing huge profits being made off of social media this stuff will fall on a lot of deaf ears. I think people still recall that eBay wasn't as fantastic as the hype made it out to be, and I'm sure everyone has another failed "new media" approach sitting in the memory banks.

Social media is the simplest of all e-things to understand and it is the most robust (think of all the things you can do on the Wordpress platform). But it is the least transparent to those who can't get out of their own shoes. Fine by me though! When it comes to advertising, I like the narrow-minded!

On a different note I am definitely wanting to see the news get out of Neverland. Let's see more of what affects us now instead of some weird dude who absolutely kicked ass in the 80's but hasn't done much for the world in 20 years.
  • D
  • July 1, 2009
Social and Professional Networking are proven effective forms of communication... Mixing the two seems to be the rub. Given the recent success of (paid) commercials (at the beginning of videos) and the huge number of participants joining daily... I don't see it as a far stretch for both forms of social media to morph into something beyond what we see today. (I get the most up to date information from facebook participants not CNN or MSNBC)

Every car dealership (person) should be active with social media today to keep up with this growing (free) exposure. Social Media epitomizes what Top Of Mind Awareness (TOMA)is all about. You may not be able to get analytics on exact results (yet) but being front and center with interesting commentary will generate potential client interest and raise TOMA.

I can hear the saying burning in my head... "people buy from people they like"... How are potential clients going to get to know your dealership (you)?

Too much work? Not really. Try updating couple times a week with relevant current events and use tools like

Good Selling,

  • J
  • July 1, 2009
People want information factual, without spin or commentary. The rise of social media is the failure of mainstream media to provide the above.
Great article Alex. Way to put Social Media into real world perspective.

Who knows exactly how Social will play out. Heck there are times where I think we will all get tired of it, get tired of writing, updating our facebook status, say screw twitter and we will look back and say "what the hell were we really thinking?".

But the truth is, social is here to stay one one form or several.

Thanks for sharing.

Thanks for sharing this. I think these types of things will be the epitome of the coming years.

On a lighter side, The Onion had a (satirical) article about this. :)