DATE (Ann Arbor, MI): HookLogic will host “Lead-to-Show: One Strategy That WILL Improve It,” a complimentary webinar featuring Jeff Kershner of DealerRefresh.com. The live event will be held at 1:00 p.m. ET, 10:00 a.m. PT on March 23, 2011. Interested marketing and sales professionals in the automotive industry can register online at: https://www3.gotomeeting.com/register/827738446. Registration is strictly limited to 100 participants.
The webinar is intended to assist marketers and sales professionals at automotive dealerships who face unique challenges in their sales and marketing efforts. Many are adept at generating leads through various online and offline tactics, but face tremendous obstacles – primarily dealership competition and shopper apathy – in getting those shoppers to come to their showrooms and test drive a vehicle.
This critical step in the marketing process, measured as a “Lead-to-Show” rate, is frequently underserved in the marketing process, but it could be the key to growing dealership sales.
Jeff Kershner, founder of DealerRefresh.com and a recognized expert on marketing in the automotive space, will share the one strategy that has worked for him: targeted incentives. “A well executed incentive program is a proven effective way to motivate shoppers to actually show up – and make a beeline for sales staff when they get to the dealership,” says Kershner. “Targeted incentives improve lead to show and drive sales. I use them, so I know they work.”
Mr. Kershner will share:
- Why dealerships need to be thinking about lead-to-show as a key metric
- The types of incentives that have worked for his dealerships – and how well they’ve worked
- Actual metrics – exactly how effective targeted incentives have been
For more information and to register, please visit https://www3.gotomeeting.com/register/827738446, or call or email Teresa Kruse of HookLogic at 646.467.8226.
About Jeff Kershner
Jeff Kershner is the founder of DealerRefresh, the leading resource for the car dealer Internet sales professional since its launch in 2007. Mr. Kershner is currently the director of marketing for Younger Motor cars, and was previously the Marketing Manager / Internet Sales Trainer for MileOne Automotive, where he oversaw 64 dealers.
About HookLogic’s Solutions for the Automotive Industry
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include MileOne Automotive, Suzuki, Lithia Motors, Suburban Collection, and AutoTrader.com. Learn more at www.hooklogic.com/automotive.