CHICAGO, July 13, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced an expansion of their award-winning VS product suite with new CX solutions that enhance and customize the customer experience to generate more high-quality conversions for car dealers. New products include CX – Photo AI, which uses artificial intelligence to boost underperforming ads with optimized stock photos proven to convert shoppers at a higher rate. And CX – Amplified Mobile Pages (AMP), which offers dealers fast loading, mobile-friendly VIN landing pages optimized to drive high-value conversions such as click-to-contact and click-for-price for every car in their inventory. These new products are geared to strengthen VIN-specific consumer engagement and drive more profitable digital advertising campaigns for dealers of every size.
Recently, LotLinx expanded its VIN-specific solutions (VS) for Facebook to include VS – Lead-Enabled Retargeting and continues to roll out advanced product offerings to an industry facing a glut of car inventory. Because today’s online car shoppers are 90% more likely to view an ad that contains an image, and will wait just 3 seconds for a page to load before abandoning, the logical next step for LotLinx was to release the consumer experience-oriented CX suite. Photo AI was built to create more relevant and visually appealing ads for viewers, as well as detect when ads are running without any image. And as global consumers rely more on smartphones for their shopping, AMP delivers faster, conversion-enhancing pages allowing dealers to make the most out of mobile.
“The auto industry is constantly evolving, particularly with the shift from traditional ad spend to digital campaigns and outreach,” said Len Short, founder of LotLinx. “With these new consumer-oriented products, we’re taking a ‘dealer-first’ approach with solutions specifically designed for dealers who are faced with increased days-on-lot metrics. This is an exciting step forward for our company.”
The LotLinx TURN™ platform, which includes VS and CX product suites, offers dealers digital efficiency with marketing solutions that optimize spend – eliminating waste and increasing inventory turn up to 36%. Since the launch of TURN earlier this year, this fast-moving startup continues to grow and add seasoned marketing personnel to the team, including the recent addition of SVP of Channel Strategy Mark Connor, an auto industry veteran with a history of driving ROI and cost-efficient solutions for dealers nationwide. For more information, visit www.lotlinx.com.
LotLinx is an award-winning digital advertising technology company, developed specifically to advantage automotive dealers and the agencies that work with them, up to the OEM level. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.