March 12 by Forum Topics

What’s the most annoying thing on your website?

Latest HOT Topic in the Forums

Is there anything on your dealership website that bugs you every time you see it?

Do you know what your shopper thinks is the most annoying thing?

Let’s see who’s right and who could be wrong…

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About the Author

Forum Topics

Piss Poor User Experience / Usability
I've been in the market for a car and have run into some fairly bad sites. Most of you probably already know, but there are still a ton of poorly designed, unusable websites, apps, plug-ins, etc. out there. It should help dealers actually, they should go to the 3rd party and make... Piss Poor User […]
DMS, DMS, DMS, WTF, DMS
View attachment 3695 Tomorrow we're going to uncover truths about the DMS. What are the mysteries that are concealed in that creature from 1983? Why has it not evolved? And WTF is up with the two DMS giants: CDK and Reynolds??? Autosoft CEO (although he prefers a less technical... DMS, DMS, DMS, WTF, DMS
Calendar Invite and SMS Reminder?
Sat in the corner at a CRM training session - where the CRM provider told the group that a "best practice" was to email the customer a calendar invite after setting the appointment and send them a reminder text the day before. WAIT... WHAT??? Shouldn't "your" CRM send the calendar invite... Calendar Invite and SMS […]
Cars.com hires JPMorgan to explore possible sale
https://nypost.com/2018/05/30/cars-com-hires-jpmorgan-to-explore-possible-sale Possible suitors include buyout firm Apax Partners and Atlanta-based cable TV company Cox Communications, which reportedly... Cars.com hires JPMorgan to explore possible sale
Dealers Superimposing their Pictures in Front of the Dealership
Interested in what others think of this practice. When people are looking for a specific car and get to the search result page, I always wanted my vehicles to fill the picture as much as possible. I am convinced that most people use tablets and the pictures on the SRP are already very small.... Dealers […]
What do Ron Burgundy and Jalopnik have in common?
It sounds like the setup to a good joke... the punchline, however, is a punch to the gut! Remember this creative series of ads featuring Will Farrell as Ron Burgundy supporting the release of the Durango? There are a ton of these, but this one is one of my favorites:... What do Ron Burgundy and […]
Session #4 - How Can Attribution Data Be Utilized by Dealers?
In this fourth edition of the all-new DealerRefresh Roundtable we dive deep into the topic of Automotive Marketing Attribution for the purpose of debating whether or not we as an industry need attribution and if so then what specifically is needed and how can it be utilized by dealers.... Session #4 - How Can Attribution […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

What’s the most annoying thing on your website?

Latest HOT Topic in the Forums

About the Author

Forum Topics

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith