December 15 by Forum Topics -

This may be why you DO NOT outsource your off hour chat.

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DealerSocket Email Hell
I posted this issue on a buried thread for something of like kind problems with CRM's but the problem I am about to explain is something DealerSocket needs a bigger push from their customers to get fixed. I want DealerSocket exposed for this major problem If you customers are using... DealerSocket Email Hell
Watch Gurus Hijack this Lead
User story: “I like this car and this dealer is on my way to work, I’ll ask to see if the tires are new…” View attachment 4081 Lead is Sent... View attachment 4082 Woa, that's underhanded! It happens to EVERY lead on any car that's NOT a 'great deal'.
Cox Shilling Lyft to Dealers
https://www.mediapost.com/publicati...lerships-get-easy-access-to-lyft-via-cox.html
It's Customer Valuation, not Attribution
Marketing attribution has been a hot topic for several years now, especially with the increasing availability of technology and metrics that can show marketers almost every step in a customer’s journey. Greater and deeper visibility into these touchpoints has... It's Customer Valuation, not Attribution
Do you need a chuckle today?
My agency did a hilarious spoof of the Senators Shelby and Corker- we felt it would be fun to give the Guardian Angels of Detroit Auto Industry their due- please click this and pass it on- we'd love to hear your feedback as well- please rate it and do your feedback on youtube or here-... […]
DriveCentric CRM
Hey guys, has anyone here actually used DriveCentric at their store? We demo'd it a few weeks ago and it looks great but the price is over double what we're currently paying for Autoloop XRM. There doesn't seem to be much recent info on this forum about it so I figured I'd start a fresh […]
Oh shit. LINGSCARS
Ling is blasting off her rocket to talk to us this Friday. Wuht? UdunnoLing? What rock are you living under? She has the BESTEST most MAGICAL automotive website on the planet. And she's the bomb. Who else would... Oh shit. LINGSCARS

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

This may be why you DO NOT outsource your off hour chat.

Latest HOT Topic in the Forums

About the Author

Forum Topics

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Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith