December 15 by Forum Topics -

This may be why you DO NOT outsource your off hour chat.

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Weird SERP with Google - What's Up With That?
We are seeing some strange things with Google Organic SERP's and was wondering if anyone is experiencing the same thing. Primarily around "dealer" keywords, i.e. honda dealer, honda dealers, honda dealership, honda dealer near me, etc. Google is pulling dealers from locations a flight away and... Weird SERP with Google - What's Up With That?
Help With Odd Website Analytics
I'm having trouble deciphering data, and want opinions. Our web site traffic ytd for year-over-year numbers for three stores is UP 12%, 19%, and 50% respectively but for each store the total lead submissions are DOWN. In the case of the 19% increase the submission rate is down 31%.... Help With Odd Website Analytics
Social Media Marketing for my Dealership
Hey everyone! So I am pretty new to everything; have only been in the car business for about a year now. My current dealership has offered me the position of Social Media Marketing. I have been doing research on what works the best and how to drive traffic into the dealership, but I want to... […]
Connected TV is taking Digital Advertising by Storm.
View attachment 4146 This #RefreshFriday: Connected TV is taking Digital Advertising by Storm. We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive to discuss how the traditional cable TV landscape is quickly... Connected TV is taking Digital Advertising by Storm.
Social Media Etiquette for Car Dealers
If your dealership is allowing employees to have pages of their own that represent the dealership or dealer group, you really need to implement a strict social media policy.... Social Media Etiquette for Car Dealers
Tesla Reality Check?
So it appears that the government may look to cut off Elon's subsidy cash flow, this will test the business model. http://dailysignal.com/2016/11/13/i...g-taxpayer-dollars-on-elon-musk-and-cronyism/
Automotive Digital Retailing - Who offers a full solution for dealerships?
What companies in our industry either offer or are working towards a full Digital Retail / Online Vehicle Purchase solution or service for dealerships (and their website) that can handle the full transaction from beginning to end? This thread will list and link to all the companies in our... Automotive Digital Retailing - Who offers […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

This may be why you DO NOT outsource your off hour chat.

Latest HOT Topic in the Forums

About the Author

Forum Topics

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Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith