December 15 by Forum Topics -

This may be why you DO NOT outsource your off hour chat.

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A Book for Everyone on your Sales Team
Hello Fellow Refreshers! As some of you may know, I wrote a 400+ page book called Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today's Connected Customers (available on Amazon). You... A Book for Everyone on your Sales Team
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?
SiriusXM Dealer Programs
SiriusXM Dealer Programs are no cost. No kidding. FREE trials for your customers. FREE music for your dealership. https://siriusxmdealerprograms.com/default.aspx... SiriusXM Dealer Programs
Digital Dealer 25 Rollcall
Digital Dealer 25 is right around the corner. Will you be there? What presenter are you most interested in seeing? What products and technologies are you most interested in researching? Which Refresher is buying the next round? Don't have a ticket yet? You may want to catch next week's... Digital Dealer 25 Rollcall
Content is dead. Long live Content? (Video Content)
Hey All, New to the forum, but wanted to thank you all for your contributions. Always entertaining and informative to read. I was hoping to open a dialogue about custom content on FB/IG - and what ya'll think is working (or not) for you. Programmatic approaches aside (dynamic inventory... Content is dead. Long live Content? […]
Looking to Hire a Digital Marketing Manager / Director
Hi there, With our rapid growth in the U.S, and the recent opening of our mega store in Orlando, we're looking to expand our u.s based marketing team. We're looking for a digital marketing manager or director OR growth hacker in todays term, that will: 1- Assist in development of integrated... Looking to Hire a […]
What do you guys think of everything that's happening with Facebook?
Has this changed your perspective on Facebook advertising? I wonder what the future hold for Facebook now..

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

This may be why you DO NOT outsource your off hour chat.

Latest HOT Topic in the Forums

About the Author

Forum Topics

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Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith