This article is more less a blurb for eDealer Advantage, a “turnkey” program for dealers that like to outsource their Internet Sales and Marketing efforts. I’ve never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can’t imagine a company being able to keep up with all the manufacturer changes, keeping the pricing structure updated, locating cars that are not on the lot, coordinating delivery’s when the customer is always late. I’d like to see one of these companies in action. (They even design and maintain your dealers website, though I was not impressed with)
Jasen Rise writes a nice article for Dealer-Magazine about how one could and should set up their follow-up process. (It almost looks as if he was in my personal files) After several years of "trying" to perfect the ideal follow-up process I have found you need to cater it your specific cliental, however in general this is a GREAT example!
He mentions that "Some have suggested that this process calls for too many customer contacts"…I’d like to know who would suggest this? I actually encourage a few more emails within my follow-up process. Jason also talks about setting up your Lead Management system to send out your automated emails accordingly. Absolutely, but be careful not to make your email sound to canned. I truly encourage one to have their templates set up to to read like you are emailing a friend. Don’t get too wordy. I have received more responses from my short and simple emails then I have from the long winded and sales like emails. Nice Job Jasen!!
Read this Artical Link: Dealer magazine.
Where are your purchased leads coming from?? Sure, they’re being sent to you from Dealix, AutoBuyingUSA, NADA (Jumpstart), AutoUSA, Autobytel, Autoweb, etc.). BUT, where are they really coming from??
Over the last several months, I’m finding the quality of the leads that I’m getting from 3rd Party Lead Providers (PLP’s) are becoming more and more substandard. After much frustration with a particular 3rd PLP, I decided to prove what I have been thinking all along. I always had an idea where many of these leads are coming from but never took the time to prove myself right.
Have you ever stopped to think about how well you know your customers?
Sure, they come and go. Some of them just window shopping (or internet browsing) while others stay for a while then leave just before you close the deal. You know the drill, they come in, they really don’t say much and before you start a conversation they have given you that dreaded “stay away” look. Or what about the customer who just wants to know how much they are going to pay, are you willing to help them or not?
Then there are those who actually ask for your opinion and are delighted when you provide them with professional friendly service.
Do you REALLY know everyone who walks through your dealership doors?…Continue Reading <link no longer available>
What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? Or is CRM as simple as hosting a barbeque once a month for all your sales and service customers? While dealers may have an infinite number of ways to define CRM and the best strategy and tactics for implementation, one thing they can all agree on is the desired results: …Continue Reading