Have you ever been curious to what would happen if you erased ALL of your internet presences? Shut down your website, turn off your auto-responders, neglect to answer customer emails, pull your inventory from AutoTrader and turn off your Adword campaigns.
Would your dealer actually feel the impact? And if so…would it take 1 month or more? Would your sales drop by 5%, 10% or with the aggressive internet sales manager, maybe 20-30%?
I sometimes wonder what would actually happen. Would it really have an impact or would the dealer go on selling cars as usual? Would the local customer stop by the dealer anyways? Would you still eventually sell that used Honda Accord to a “walk in” customer?
Just how important is it to have an Internet sales and/or marketing department? Of course I want to say it’s very important since I have an "invested interest"…but I still get curious sometimes to know what would happen.