Join Jeff and Alex this Tuesday, June 5th, at 1:00 PM EST to learn how to grow your lease portfolio. Honcker is one of the coolest startups we have seen in a while. And we believe it is a no-brainer for any dealer that offers leases.
This is cutting edge shit!!
We realize it’s the end/beginning of the month, BUT this is one RefreshFriday that will give you the insight you need to answer ANY & ALL questions related to Virtual Reality.
Join us LIVE on Facebook this Friday on #RefreshFriday and find out how VR will transform your dealership showroom…
Stick around til the end. We have a series of FUN questions to ask Nick…
Alex Snyder President Skroob
- First Name:
I’m certainly appreciating my Toyota shopping today. I love it when I need to give my name and email address to see the price of a product I want to buy. In fact I’m loving it so much that I’m buying a Ford.
That’s what is going through my mind as I’m seeing these new pricing compliance rules and seeing some of them actually in the flesh. I hear Honda has pushed this too and Hyundai is switching to this model soon.
A customer is on a dealership website and has to submit their name and email address in order to view a price less than invoice ….which is every car for the most transparent dealers.
Can someone explain the logic here?
Though I rarely have time to go to such things today, family reunions are a great place to hear stories about your relatives, some of which reach legendary status. As it so happens, one of my distant cousins was a Naval Aviator who got to fly the real star of Top Gun, the Grumman F-14 Tomcat. However, unlike other stories you might hear about heroics over the Persian Gulf or going supersonic during an airshow, my cousin did quite the opposite. He dumped a $38 million aircraft into the ocean.
Although I wasn’t in the Navy, one can easily imagine that it’s a complicated feat to launch a 60,000 pound aircraft off of the moving deck of a nuclear-powered aircraft carrier. It takes the coordinated effort of thousands of people, not just the pilots and the sailors on the deck. All of these people have processes and procedures that must be followed to the letter to ensure that personnel doesn’t get hurt, machinery doesn’t get damaged, resources don’t get squandered, and that support can reliably be delivered to fellow service people when in need. These actions grew out of much planning, iterative design, with careful trial and error, all measured with the keenest eye to detail, not a knee-jerk reaction.
As the reality of a slower market is setting-in across automotive showrooms throughout North America, panic decisions are starting to take place at a rapid pace. Instead of trusting in the people, partners, and processes that have worked for years, multiple issues are being addressed at once, with little thought given to how many small and interactive variables are being disrupted. [Read more…]
ed.brooks Sr. Refresher
- First Name:
I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here’s how to optimize your listings.
“Car Dealers; How to optimize your used car inventory for third-party sites”
On the biggest 3rd-party sites the default sort was, until recently, from highest price to lowest price. Now everything has changed. Algorithms are now in charge. Make sure you are giving the algo what it wants…
Keeping track of constantly changing workforce compliance and regulatory requirements can be costly and time consuming for your dealership’s HR team. Not only does your team have to ensure compliance for employees you already have on staff, but you also need to maintain compliance throughout the hiring process for each new role. If your dealership isn’t compliant every step of the way, it can lead to fines, litigation and other legal action.
Is your dealership maintaining employee compliance starting with the hiring process? We’ve pulled together several key compliance steps to keep in mind. [Read more…]
The month of May has been declared National Fix the Phones Month, for the automotive industry. Mike Markette joins us on this RefreshFriday to discuss FIXING THE PHONES!!
1. Some of the latest statistic from the CallRevu study
2. Best practices for the Saturday morning call recording review
3. Why do customers call dealers anyways?
4. Why can’t your managers “coach”?
5. Why dealers only get the appointment 36% of time
6. The future of the phone with AI
7. …and whatever else we want to talk about
Feel free to post questions in the comments (facebook!!)
Stick around til the end. We have a series of FUN questions to ask Mike….
Join us every Friday on Facebook Live at 1PM EST.
Miss a previous show? Subscribe to our YouTube for our recorded (and edited) sessions.
Jeff Kershner Founder
- First Name:
- DealerRefresh & Mercedes-Benz of Hagerstown
60% of small business (guessing dealers are not included) do NOT offer online booking / scheduling. Google Duplex believes they have a solution with AI.
Have you seen this?
What are the possibilities for our industry with such technology? Are are already seeing some of this with AI Chat.
derrickwoolfson Getting Refreshed
- First Name:
- Younger Nissan
Why can’t vendors add their pricing to the website? Why do you have to go through an entire pitch to get a price?
Even if they just said “XYZ” service starting at just $XXX per month?
Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success.
A dealership without strong automotive BDC templates is a dealership that is wasting time and losing customers. In this article I’ve selected 15 of my favorite email templates. Feel free to start using these today.
Template Headaches and Solutions
For too long automotive BDC templates were designed by marketing teams and used primarily for first responses. If you have a first response with large images, video links or tons of links to your site, it will get relegated to spam!
Here are 15 Great BDC Templates to Steal… [Read more…]