Take a look at this and continue the conversation over in the dealerrefresh dealer forums.
Take a look at this and continue the conversation over in the dealerrefresh dealer forums.
We’ve had some success with the Hello Bar created by blogger and marketer Neil Patel, whom is one of the non-carbiz people I follow and try to absorb as much as info as possible. The HELLO BAR is very impressive and something for sure I wanted to share with my digital peeps here! It’s cheap, easy and effective. What is very amazing and perfectly aligned to our business model peddling cars online, is that the whole concept behind Hello Car was positioned around conversion goals on your website, blog, whatever.
The free version is all I use, but the paid version is very cool and really cheap. You can have multiple Hello Bars working on your site. Here are a few of the things Hello Bar can do for you, however this is one of those tools you can tweak out and is only limited by your imagination and level of cleverness.
Promote a Sale/Discount
Point visitors to your latest deal, bargain, or giveaway.
Talk to Your Visitors
Encourage mobile visitors to give you a ring.
Grow Your Mailing List
Convert one-time visits into lasting connections.
Get Facebook Likes
Expand your social reach to maximize word of mouth.
Don’t see your goal? Customize Hello Bar to fit your needs.
Then comes the option to change your goals, change the style, modify colors, de-brand the bar, content, targeting. In summation, this thing really works! – Go try it out and see how it can help push you towards your goals.
If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website.
But if you didn’t catch it… well bad luck.
During the ‘Increase Online Conversions by Increasing Return Visitors’ web chat; Ian explained how the most traffic to dealership website comes from return visitors (your more loyal audience and potential customers).
Oddly enough, dealerships spend thousands of dollars each year trying to attract new website traffic to disproportionate to what they spend converting return visitors. This results in financial losses and poor web marketing results which is something we talked about in another recent webinar with Ilana Zur.
There is a Toyota store in Alabama and the number of Google reviews for the store has exploded in the last year, they have over 1400 reviews now.
This seems to be improving its search engine performance with Google search. Our stores’ experience is that getting customers to submit Google reviews is not easy. I am curious if anyone is aware of best practice methods for getting customers to leave Google reviews?
Like to get the community’s opinion on whether reviews on certain review sites are more important than other review sites.
Without a comprehensive human resources (HR) system, keeping track of your current employees’ payroll and adding new employees in the system can be difficult. It’s fair to say your stress levels probably increase with the thought of the next pay period or the implementation of new compliance regulations.
Your dealership’s reliance on an outdated dealer management system (DMS) could be the reason for your continual struggle during the HR process.
Take a step in the right direction by incorporating a more conducive way to complete recruiting, hiring, onboarding and payroll. A DMS has strong suits in areas including inventory, sales and service operations, but it also possesses glaring flaws.
It is time for your dealership to consider an integrated HR system. Rather than putting up with tedious programs to complete payroll and administer benefits, your dealership can reduce inefficiency by incorporating an integrated HR system. For those dealer principals that are still on the fence, consider these limiting factors associated with your current DMS: [Read more…]
We hear it time and time again, that digital marketing and social media are two of the most important ways to catch the eyes of your customer and interact. But the car industry is still notoriously behind in these aspects, for the most part. So where are we missing the mark? Here’s 5 important things about business social media that you may not know, but that will help boost your company and take you to the big leagues.
1. Interaction is everything. Social media is about just that, being social! Just posting a few times a day or week isn’t enough. You need to interact with commenters, be willing to answer questions, and be a real presence on social media. It’s the perfect way to let your customers know that you aren’t some faceless company, but that you are real people doing real work.
2. Consistency, consistency, consistency. Being regular and consistent with the number of posts, the tone of your voice, and the daily posting schedule is so important! Making sure that you aren’t overwhelming your audience, but also ensuring that they get to see posts from you regularly, is a fine balance, but one that you can achieve. Test what time of day your posts get the best interactions, find out which tone of voice gets the best responses, and then be consistent with your findings!
3. Schedule posts. Make sure that overnight and weekends aren’t a dead spot for your social media. Schedule out posts to go out after you leave the office in the evening, over the weekends, and over holidays! You don’t have to have people working at their computer on Saturday, but you can ensure that your social media is working for you even when nobody is in the office!
4. Promote your posts. Don’t just post on social media, make sure you are utilizing your social media by promoting your posts. For just a few dollars, you can get a lot more eyes on your ads and posts. These small promotions can expand your audience and help you gain new followers. You can target local people, certain age categories and other demographic information!
5. Create great content. All of your social media efforts will be in vain if you aren’t creating valuable content. Make sure you have creative, interesting, visual and easy-to-read content. Filling your content with lots of numbers, too much jargon, or not using images won’t help you on social media. Find creative ways to make people laugh or think, and don’t be afraid to be different than your competition! Most people don’t know the price of a specific vehicle, so if you’re using numbers talk about discounts or rebates, rather than the exact price.
Following these social media tips will help you utilize this valuable tool, and reach a whole new audience that you didn’t know you could have!
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly.
Personalization is the newest way to connect with customers and stand out from the sea of advertisements and content jockeying for customer attention. By using AI technology, dealers can create smarter pop-ups, customized advertisements and better search engine results that place their dealership front and center.
Did you know that?
Learn how to apply AI to every step of the shopping process!
As AI develops, it will dramatically scale dealership customer service to reach a larger market, provide excellence to every customer, foster loyalty and return business, and increase revenue.
You’ve heard me talk about embracing a “new mindset” when it comes to the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. I had the opportunity to recently to get with a few top pro’s in the field and explore these ideas and see how they are embracing a new mindset within their used car departments.
During this recent discussion with Vehicle Acquisition Network Founder Tom Gregg (a DealerRefresh Sponsor) and Guests Aaron Gomez of Epic Auto Sales and Gary Wade of Morrie’s Auto Group on “Buying Used Cars from Private Sellers,” we concluded that based on our observations, there are only about one in five dealers that deploy a proactive strategy designed to source vehicles outside of auctions and vehicle trades.
Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to consider.
Converting website traffic is arguably one of the more over-looked and under-utilized practices on dealership websites. Most dealer sites “attack” users with numerous calls to action the moment they arrive, and the barrage is ceaseless.
Considering that this is not an uncommon look for your typical dealership website, what can dealers do today to enhance the shopper experience on their sites and maximize their ROI?