The automotive sales business is highly competitive. Today, you need more than superior merchandise, enticing pricing, superior warranties and financing, a great location, and winning personality to find success. You need to subscribe to auto dealer sales blogs to stay informed and ahead of the game. Why? In 2019, more consumers will search for their perfect vehicle online before they step on your lot. If your sales team knows how to appeal to technologically-savvy buyers, you’ll achieve your sales goals and move inventory.
What Makes a Great Car Dealership Sales Blog
When you start searching for reliable and educational car dealership sales blogs, choose those that post regularly. Red flags include blogs that haven’t published fresh content in over one month or sporadically do so. This may be a warning sign that a particular blog isn’t written by industry thought-leaders.
You also want to seek out car dealership sales blogs that give tips for in-person and online sales. Blog posts should be relevant—recommending best practices and modern software that can streamline the car-buying experience and offer sales automation to free you up to sell more vehicles. Great blogs should also report on relevant industry statistics and case studies that can help you do your job better and earn more sales.
Of course, you can also use this list. We’ve already vetted the following 10 car sales blogs for you to read and learn from in 2019.
DealerRefresh offers the perfect blend of marketing industry experts, advertising tips and strategy, and online sales tactics that work. Read this blog and you’ll find resources to help you improve search engine optimization and target your audience with effective ads. There are also plenty of articles about new software, tools, and applications that professionals like you need. One of this blog’s best features is its online forum. If you have an unanswered question after reading an article, you can find a direct answer in one of the forums.
The Car Sales Professional Blog offers resources for every type of car sales professional. There are articles for rookies as well as seasoned professionals who want to sell online more effectively. This blog’s articles cover in-person sales tactics, online sales, and how to cold call internet leads for the best results. The clean, simple layout isn’t as flashy as some other blogs on our list. However, it’s easy to find fresh, helpful information no matter what type of dealership you service. This blog fully lives up to its promise of “Moving Metal and Making Money”.
With a catchy name and the tagline, “All that’s sales worthy”, you can expect a lot from Auto Raptor’s blog. It doesn’t disappoint. Auto Raptor not only focuses on sales tactics and industry statistics but also important topics like dealership security and readying your business for tax time. In the world of car dealership sales blogs, Auto Raptor is suited more for managers, sales leads, and dealership owners who want to have an active hand in how their business runs. The blog offers information that will help you train your sales force—including how to know which training programs are worth their time and your money.