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PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO).  The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership.  Results of the four month study will be published and presented at the 2011 NADA Conference in San Francisco.

August 13, 2010 –(Rumson, NJ) Internet sales and marketing professionals who are currently working at car dealerships and want to master powerful SEO tools and strategies to improve the search visibility of their website are invited to participate in a unique Automotive SEO Study which will be presented at the 2011 NADA Convention in San Francisco.  The study is co-sponsored by PCG Digital Marketing and DrivingSales.com.

The Automotive SEO Study will be limited to 100 automotive dealers*. Registration ends on August 30, 2010. There is no cost to participate however members should budget approximately $100 for domain purchases, blog hosting and/or fees paid to third part marketing sites, directories and related sites as needed.

Study members will be trained and coached how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.  Members in the study will be required to dedicate 3-4 hours a week to complete the tasks required to deliver measurable results for their dealership.

The 100 dealers will have access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales that will enhance the results of their work. In return, members in the study will share the results of their work and be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study will be the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Term of Study

The study will run from September 1, 2010 to January 1, 2011. In those four months, members in the study will document their work and record data on a number of search marketing factors which will include website link counts, Google ranking for specific keywords, unique visitor traffic, lead submissions, and changes in their Google Page One Management (GPOM) results.

The results will be published and presented at the 2011 NADA Convention in San Francisco. Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com . Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.

Automotive SEO Study Requirements

The requirements to participate in the study are:

  1. Participants must be an employee of a car dealership, proof will be required.
  2. Participants must have written permission to write about the dealership online; blogs, press releases, social media, etc.
  3. Participants must have an email address from an active dealership domain.
  4. Members in the study will be required to dedicate 4 hours a week to complete the tasks required for success.
  5. Participants must be willing to share the results of their work via Webmaster Tools and Google Analytics data and allow the data to be summarized* in the final study whitepaper.

No confidential data or specific dealership website results will be published in the whitepaper or made public without written permission from participant.

Register For Study

Dealers interested in participating should register online at www.automotiveseostudy.com.  Inquiries can be sent to: [email protected]. PCG Digital Marketing retains the right to decline dealer participation in the Automotive SEO Study based on conflicts of interest with current clients.

About PCG Digital Marketing

PCG Digital Marketing (www.pcgdigitalmarketing.com) is a full service digital marketing agency that serves the Automotive Industry.  PCG is nationally recognized as a leader in Automotive Search Engine Optimization (SEO) and automotive digital marketing.

Brian Pasch, CEO and founder of PCG Digital Marketing is an active blogger, writer and speaker at automotive conferences, 20 Groups and digital marketing forums.  PCG Digital Marketing is also the sponsor of the 2010 ASMA awards which recognizes the best automotive websites platforms based on their search marketing effectiveness.  (www.asmaawards.org).

About DrivingSales.com

DrivingSales.com (www.drivingsales.com ) is the largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting. The site is the industry’s largest source of free dealership best practices information, including the industry’s first vendor rating system.

DrivingSales was created and built from the ground up in 2003 by Jared Hamilton, a third generation auto dealer, as a private automotive business community to network his NADA Dealer Candidate Academy class.  The site opened nationally in 2008 and is the industry’s leading automotive social media custom platform.  DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.



B
DealerRefresh members would would like to particpate in this 16 week curriculum can attend the orientation webinar on Wednesday August 18th.


Dealership employees should also register on the official study website as well: <a href="http://www.automotiveseostudy.com" rel="nofollow">www.automotiveseostudy.com</a>.


If you can commit to 4 hours a week, and want to increase your knowledge on SEO while also helping your dealership, get on the study team.


Each week there will be instructional videos, study guides, and how to tasks for study participants. We&#039;ll also have regular calls and webinars throughout the study.


I hope many of you will participate as long as you are motivated and will invest in yourself and the future success of your dealership.
M
This sounds like an exceptional opportunity. I liked the article about Giving Inventory away to free sites and the point that &quot;Nothing Is Free&quot; and as PCG release states, the info is being used for NADA but I&#039;m curious to know what else they have in mind for the data...


All risk and &quot;Free is Not Free&quot; aside, I&#039;m very excited for the opportunity to learn and to dominate.
S
All dealerships could definitely benefit from learning more about SEO.
S
this must have taken a year to assemble. Thanks from all of us freeloaders out here who will use your list for years to come! I thought at the start of the article you were asking something like, How can busy professionals get a grasp on marketing 2.0 — and start to engage and contribute? Along those lines, I recommend Inbound Marketing University as a foundation.
S