Sara Maudlin wrote a great article for Dealer Marketing Magazine – “Keeping & Growing The Dealership’s Customer Base”
The article touches on several different avenues of Customer Relations Management. From CRM Vendors, to CRM in the service bay, DMS integration, Process and commitment from upper management.
Towards the end of the article, she goes on to mention the growing use of informal user groups and blogs such as DealerRefesh and MercedesCRM.com. I guess actually I got 2 plugs. Thanks Sara!
It’s a great article if your in the CRM end of the business and we ALL ARE!