Most leaders of dealerships are firefighters, not visionaries, and certainly not risk takers (read: entrepreneurial). Like lemmings, these leaders follow what others do, blaming the handcuffs they wear on circumstances that surround them.
It’s this sea of morons (aka leaders) that mindlessly “follow the pack” into Social Media because everyone else is doing it. To these players, their entire Social Media business model lives on 5 minutes of research and 34 seconds of planning. They don’t get it and they wont get it…ever.
Oh…and just wait until the evil twin of Social Media comes out and WACKS them. Dealer Reviews has the potential to be the single greatest threat to Dealer Leadership since Al Gore invented the internet. By this time next year, I see droves of GMs and GSM’s in the fetal position, sucking their thumbs wondering how this all got away from them.
I am well known for my dis-taste of Social Media. It’s not Social Media that irritates me, it’s…us. Every where I look I see lackadaisical leadership that is so unprepared for the “Bright Light of Social Media”.
I swear the Franchise System (Manufacturer to Dealer) has sucked the balls out of decision makers. It has rewarded GM’s that defend it’s turf, not those that conquer new ground. Boys..I hate to tell you…new ground is coming your way!