HomeNet Gives Dealers Command of Their In-Market Social Media Landscape With SOCIALDEALER
February 2, 2011 (West Chester, PA) – HomeNet announced it is now reselling SOCIALDEALER, the most complete social media management (SMM) platform available, and tying it back to the inventory of users of HomeNet’s Inventory Online (IOL) Vehicle Marketing Suite.
SOCIALDEALER gives automotive dealers the ability to leverage their current sales and service customers to connect and engage on Facebook, Twitter, YouTube, LinkedIn, and other social networks to market their dealership’s brand and inventory to the online community, all from one location.
“By tying in with HomeNet’s inventory, SOCIALDEALER becomes an intelligent, inventory-specific prospecting tool that completely transforms how the dealership can finds new customers,” said Phil Penton, HomeNet’s VP of Business Development. “From the millions of social conversations on the web, it can distill identifiable, live, in-market prospects. It then allows the dealer to isolate those shoppers most likely to purchase from them and engage with them.”
“And, connecting to new buyers is just one part of the solution,” said Joe Castle, SOCIALDEALER’s CEO and founder. “SOCIALDEALER also allows dealers to market in real-time to the online community with highly relevant information to drive more sales and service leads to the dealership.”
For instance, SOCIALDEALER hosts inventory on Facebook, monitors brand reputation, observes the competition online, effectively markets every department within the dealership, and even finds relevant articles and other fresh content to post, ensuring the dealership is an ongoing resource to their online community.
“The social media landscape is rich with active car buyers, but they are so scattered, and the potential for engaging shoppers so fleeting, that social media can be overwhelming to penetrate,” added Castle. “Because SOCIALDEALER automates much of the process and provides such focus, it becomes efficient and cost-effective for the dealer to command that landscape with precision.”
About SOCIALDEALER: SOCIALDEALER was founded in 2008 by a group of automotive industry professionals who, in a challenging economy, realized the need for a change from traditional to revolutionary auto dealer marketing in order to evolve profitably. SOCIALDEALER launched its forward-thinking Automotive Social Media Management Platform into the hands of Revolutionary Digital Dealers. In 2010, SOCIALDEALER launched a social media management tool that gives dealers the ability to enter into the cluttered, fast-changing world of auto marketing through the use of social media to build their business, engage with customers, and drive dealership customer retention and loyalty.
About HomeNet Automotive, LLC: HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution relied upon by thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 120 employees, HomeNet has garnered numerous awards, including a spot on Inc. Magazine’s “Inc. 5000” for the third year in a row, its fourth recognition by the prestigious magazine in as many years. HomeNet, based in West Chester, PA, with offices across the U.S., is a wholly-owned subsidiary of AutoTrader.com, a leading automotive marketplace and consumer information website . For more information, please email [email protected], visit www.homenetauto.com, or call (877) 738-3313.