Which one are you going to?
As I’m sure everyone is already aware of by now, the 2008 J.D. Power Automotive Internet Roundtable and the 5th Digital Dealer Conference are being held at the same.
For myself it’s a clear choice on which one to attend, especially since the Digital Dealer conference is held twice a year and I had just attended the last one.
I’ve had a lot of industry friends and vendors ask me “which one should be go to?“. I recommend looking at the 2 agendas and decide which one you think you will get the most from. The 5th Digital Dealer Conference still encompasses a lot of basic 101 within the agenda while the J.P. Power Automotive Internet Roundtable usually skips pass the 101 and speaks on a larger scale to the marketing side of the business.
From my past experience with the J.D. Power Automotive Internet Roundtable, you’ll find more Tier 1 and 2 (manufacturers, OEM and marketing agencies) along with some big speakers from inside and outside the industry. You’ll often find some of the larger and more progressive dealer/s groups there as well.
The Digital Dealer Conference continues to tackle the basics and process of “Internet sales” (and I’m not saying this is a bad thing, it’s actually great, there are still many many dealers that need or are looking for the 101).
To sum it up…the Digital Dealer Conference speaks to the dealer and the J.D. Power Automotive Internet Roundtable speaks to the industry. Both very important and it’s a shame that they would be scheduled at the same time, thought I believe J.D. Power has been having it at this same date for awhile now.
It looks as if both have an impressive jammed packed agenda but at the end of the day..Which one have you decided to attend?
I have listed out some of the highlights for each session after the jump..