22 Archives - DealerRefresh

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review?

Woo hoo! It’s spring break!

I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?”

Use your noggin knucklehead!

The last approach might be more successful if you want to join fellow dealers in sunny Florida to work, train, and network 24/7 to become a better digital dealer when you return. And who doesn’t want to go to Tampa, Florida for Digital Dealer 22 after a long, cold winter? Are you ready to begin this recap? [Read more…]

Google Attribution
Deserves its own thread and dealers need to be on the lookout. Google’s Data-Driven Attribution Model: What You Need to Know https://www.business2community.com/...ribution-model-what-you-need-to-know-02110276 Google Attribution is still in... Google Attribution
Speaking at Driving Sales. Come Say Hello!
I have the pleasure to be speaking at DrivingSales. It's my first opportunity to speak at an automotive conference, and I hope that any and all of you on this forum come by to say hello. I'm speaking on Tuesday at 9:50 a.m. It would be wonderful to get your feedback, and, if you're choosing... […]
Thoughts on How You Use Google Auction Insights
It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share... Thoughts on How You Use Google Auction Insights
Village idiot!
I've seen a lot of stupid stuff in my day, but nothing tops what I am about to share with you. First let's provide a little background. Meet Stan Sher, View attachment 1976 Stan is 30 years old and considers himself a legendary trainer in the automotive industry. He's the President... Village idiot!
Ryan Everson's Ultimate Guide to Not Get Forked by Vendors
I just wrapped up a week at Digital Dealer with my team and one of the most valuable sessions for me was the peer strategy roundtables. At these roundtables, I kept hearing fellow dealers share vendor horror stories which led them to be understandably weary of future (and probably completely... Ryan Everson's Ultimate Guide to […]
Need advice to expand my business
I have started a small business in my town. I have own a shop on rent two months ago. I have to cover all expenses from this shop but I have noticed from a couple of months that it is not running well as I expected. I am thinking to go for any agency that […]
Dealer.com Sites are Down!!!
We are noticing wide spread outages for Dealer.com sites....It may be time to move on. View attachment 3708

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Digital Dealer 22 Review with Kevin Frye #DD22

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith