22 Archives - DealerRefresh

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review?

Woo hoo! It’s spring break!

I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?”

Use your noggin knucklehead!

The last approach might be more successful if you want to join fellow dealers in sunny Florida to work, train, and network 24/7 to become a better digital dealer when you return. And who doesn’t want to go to Tampa, Florida for Digital Dealer 22 after a long, cold winter? Are you ready to begin this recap? [Read more…]

Inclusive Digital Ads
Are you up-to-speed on the demographics that surround your dealership? And if so, do you have ads running that serves all of those demographics? You could be missing out on a chunk of your market simply because you don't have ads running that reaches these audiences. In our latest blog, we... Inclusive Digital Ads
Facebook vs Google Ads
hello everyone, I wanted to get your opinion on Facebook vs google ads. We are a small independent family owned dealership who does our own financing. Our ad budget is smaller than most here by far, from what I've read. Also, am I better off spending those dollars on general dealership ads, or... Facebook vs […]
A.I. ain't A.I. in automotive. It is B.S.
If I get another newsletter about how some company is using A.I. (Artificial Intelligence) to solve a problem for a car dealer I'll.... continue to hit the spam button. But I think this image sums up what it really is: View attachment 4177 Mystery solved! And you didn't even... A.I. ain't A.I. in automotive. It […]
Reynolds CRM?
Hello Everybody! We are currently shopping for a new DMS & CRM System. The idea of 1 system with Reynolds is intriguing for us since we are used to a hub and spoke concept that we currently have with Quorum and Elead One. With that being said, who uses Reynolds DMS and CRM vs. Who […]
What's Your Most Successful Facebook Ad Format?
Hi everyone! If it isn't obvious from my Dealer Refresh title, this is my first post in the forums. I'm thrilled to join you all and be a part of this community! Now, I wanted to ask this question here because I’d like to get feedback from those of you handling facebook advertising for your... […]
An Odd Posting - Looking for stupid, weird, funny car stories
I am working on a personal speaker project, and need some ideas for it. I am looking for car stories. Just the stupidest and weirdest things you've ever seen in a dealership. I just need the basic premise; what happened, what were the circumstances, who was involved (customer, salesperson,... An Odd Posting - Looking for […]
Schema Markup for Vehicle Images
Hello there! Dealers who are doing their SEO themselves, do you geotag your vehicle images? For example, your lot is located in Florida and you have these F-150 pictures uploaded to your website. You have probably included keywords like Ford F-series Florida into your content and meta so when... Schema Markup for Vehicle Images

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Digital Dealer 22 Review with Kevin Frye #DD22

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith