22 Archives - DealerRefresh

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review?

Woo hoo! It’s spring break!

I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?”

Use your noggin knucklehead!

The last approach might be more successful if you want to join fellow dealers in sunny Florida to work, train, and network 24/7 to become a better digital dealer when you return. And who doesn’t want to go to Tampa, Florida for Digital Dealer 22 after a long, cold winter? Are you ready to begin this recap? [Read more…]

What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Guys, Is anyone else having this issue with their websites when they do a "site:www.your-dealership-web-address.com" search on Google ???????? I have page titles that say my dealership is in all other parts of the freaking country with... What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Setting up a Photo Booth
We handle all of our inventory photography inhouse. Our grounds lack a decent spot to shoot our vehicles away from other inventory and ugly parts of the facility. We are looking into assembling a photo area in an empty service bay. I'm trying to keep this as high-speed, low-drag as... Setting up a Photo Booth
Must Reads!
A few months ago we decided to start a managers reading series. The format is each manager gets a chance to pick a book. We read a few chapters and at our weekly management meeting we discuss how it relates to our business, dealing with employees, customers, life, etc. There is no limitations on... Must […]
Content is dead. Long live Content? (Video Content)
Hey All, New to the forum, but wanted to thank you all for your contributions. Always entertaining and informative to read. I was hoping to open a dialogue about custom content on FB/IG - and what ya'll think is working (or not) for you. Programmatic approaches aside (dynamic inventory... Content is dead. Long live Content? […]
YIKES! Autotrader Referral Traffic falls off a cliff in July 2018
Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any... YIKES! Autotrader Referral Traffic falls off a cliff in […]
Spotify Ad Studio - Simple Self-Serve Ad Platform
https://adstudio.spotify.com Dealers should take advantage of and test (repurpose their radio or tv ad(s) audio or use a script for upload) Spotify or get a preexisting agency on it. Just TOO easy to do and cheap with great reach, especially for Millennial and Generation Z... Spotify Ad Studio - Simple Self-Serve Ad Platform
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Digital Dealer 22 Review with Kevin Frye #DD22

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith