22 Archives - DealerRefresh

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review?

Woo hoo! It’s spring break!

I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?”

Use your noggin knucklehead!

The last approach might be more successful if you want to join fellow dealers in sunny Florida to work, train, and network 24/7 to become a better digital dealer when you return. And who doesn’t want to go to Tampa, Florida for Digital Dealer 22 after a long, cold winter? Are you ready to begin this recap? [Read more…]

Craigslist change... Have you been affected
Just wondering if anyone else is having issues with their software posting to CL. Apparently last Friday CL made some significant changes to their system that has stopped the use of posting software, for now. Any input, guys or gals?
Do you need a chuckle today?
My agency did a hilarious spoof of the Senators Shelby and Corker- we felt it would be fun to give the Guardian Angels of Detroit Auto Industry their due- please click this and pass it on- we'd love to hear your feedback as well- please rate it and do your feedback on youtube or here-... […]
Kevin Frye's Review of Digital Dealer #DD26
It's that time again, time for @kevinfrye's review of the latest Digital Dealer - #DD26 It's been some time since I've attended a Digital Dealer Conference, so thank goodness for Kevin for... Kevin Frye's Review of Digital Dealer #DD26
Bad Bad BAD Advertising IDEAS - Add to the list
I was looking for something, I don't even remember after seeing this sales ad/price on this dealerships website... It drive me crazy seeing 84 month financing, and then 84 month financing on a 4 year old vehicle... View attachment 4121 What crazy ads have you seen that are just bad... Bad Bad BAD Advertising IDEAS […]
Industry 1st! - Driven-Data Just Dropped a BOMB
http://content.drivendataconsulting.com/3rd-party-classified Imagine compiling 300,000 third-party classified (TPC) leads: Autotrader.com CarGurus.com Cars.com Edmunds TrueCar All 300k... Industry 1st! - Driven-Data Just Dropped a BOMB
Will Someone Please Copy the Domino’s Pizza Tracker?
Will Someone Please Copy the Domino’s Pizza Tracker? I’ll be brief: Will someone please copy the Domino’s Pizza Tracker for dealers to use with their service customers? If you’ve never ordered Domino’s Pizza online, then you’re probably not familiar with the best... Will Someone Please Copy the Domino’s Pizza Tracker?
What do you guys think of everything that's happening with Facebook?
Has this changed your perspective on Facebook advertising? I wonder what the future hold for Facebook now..

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Digital Dealer 22 Review with Kevin Frye #DD22

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith